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Tim Hortons Essay

1925 Words8 Pages

Task 1
TIM HORTON’S
In the year 1964, Tim Hortons was founded in Hamilton, Ontario. It has its headquarters in Oakville, Ontario. From past 44 years Tim Hortons has given unwavering vision as well as strategy. It is a large coffee chain which aims in providing best quality and fresh food products and best services to its customers. They have been the leading coffee and baked products provider and have grown at a very fast due to its fast services and good quality food products. Before Tim Horton’s use to just provide only coffee and donuts. But now Tim Hortons provides 35 different products which include coffee, donut, timbits, bagel, muffins, soups, sandwiches, and iced cappuccions (Tim Hortons Essays, 2011). Tim Horton’s has become famous …show more content…

• Liaises alongside District Managers and Crew Heads across diner starts to uphold adequate staffing levels
• Furnish front-line diner prop and association for company diners and franchised locations in distinct conditions as required.
• Represent the Tim Horton’s brand by adhering to the Company Procedures uniform and grooming strategy across all work hours.
• Provide supplementary prop to assorted company departments inside Tim Horton’s as required
• Participate in distinct assignments and enable assorted Tim Horton’s concentrated events inside the area as …show more content…

(Mishra, 2012) Also present coffee chains are most favored by youth.
O Consumption of coffee is increased by 6% whereas tea consumption showed a growth of 3% annually.

Foreign market entry strategy
Being expanding to foreign market, we would be considering the Master Licensing Agreement same as the company adopted for the UAE market. IN this way we can expand at very fast pace with less investment and risk. The opening of more than 22 units in various location of Indian market gives us the opportunity to capture the market in very short time.

Marketing mix
Price:
 The essence of Tim Horton’s business is to provide excellent coffee competitive price in both Canada and US. A normal coffee cup in Canada costs $1.24 for an extra small and it ranges to $1.90 for a large cup.
 Tim Horton’s strategy is to launch their product in major Indian cities with a price that is affordable for people of every income

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