Tim Hortons Essay

Tim Horton’s also exhausts social media websites like Facebook and Twitter to invite consumers to share their special moments that contain a Tim Horton’s product. One featured picture posted by a Facebook user contained 6 children drinking warm Tim Horton’s hot-chocolates after a cold game of pond hockey, with a caption reading “True Canadians”. Another famous photo that Tim Horton’s frequently features on their Twitter webpage is photo’s of individual with a smile cookie, and in their caption Tim Horton’s thanks these consumers for their donations. When users examine these various Tim Horton’s advertisements on their newsfeeds the company has an emotional impact on its followers at no cost. By combining user-generated promotion with professional

While technology is growing popularity among the older population, a large majority of individuals under 18 also engage in social media websites; therefore the company may value targeting these younger individuals as well. With social media advertisements strongly targeting an older population, Tim Horton’s fails to attract a younger crowd via social media. Perhaps appealing to these younger individuals who are on social websites could expand the company and raise the number of consumers. Another recommendation that Tim Horton’s may value involves expanding their foreign market. With Canada being a multicultural nation, Tim Horton’s could provide multicultural food and drink selections for consumers. For instance Tim Horton’s could offer a famous Canadian poutine as well as Tandoori chicken which is a very popular dish among Indian citizens. By appealing to a broader range of consumers Tim Horton’s overall revenue should develop even further. Another recommendation that could be valuable to consumers would be to provide more promotional advertisements on their social media websites. For example, promoting on Facebook, 10% off hot-beverages during lunch hours could attract less wealthy individuals like students to come and consume a drink at a cheaper

By including a comments box to their website, the Tim Horton’s could offer a printable coupon like a free donut, for users providing feedback. This costumer feedback serves as a tool for measuring the websites efficiency, as users will either express satisfaction or disappointment with the site, as well as provide comments about the store, products and so on. After these comments are collected and statistically analyzed the company could make necessary changes to their websites and store to enhance the overall costumer experience. Another way of measuring the impact of new integrations could be directly asking consumers. Perhaps workers in the store could ask customers to fill out a quick survey, entailing questions about their experience at Tim Horton’s and perhaps offering a rewards for their time. By asking individuals directly in person about new integrations, a greater number of responses in likely, as individuals may feel more compelled to help or tempted by the reward as it is directly in front of