ipl-logo

Jab Right Hook: How To Tell Your Story In A Noisy Social World

856 Words4 Pages

Ranika Blakeney
SPCM 390
Professor Sorensen
March 30, 2018
Book Analysis Assignment It is getting increasingly hard for companies, big and small, to tell their story in this noisy, chaotic, social media world. This book “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World” by Gary Vaynerchuk attempts to make that task a little easier. Gary gets straight forward with his opinions and honesty. He helps to breakdown real ads posted on social media networks showing what people care about and what they don’t making them scroll right past. Many highlights were taken during the analysis of this book. The author argued that it is important to realize that social media requires quality and quantity. Not to mention, you want to keep things simple, immediate, and relevant. Consumers want info-tainment, information wrapped in a story. For this reason, “It is true that brands that throw out consistently skillful storytelling jabs and right …show more content…

Even those companies who have yet to "get it," will be able to understand. This book is recommended for companies of all sizes; if your company is not already active on social media. To be successful on any social media platform, you have to put out content in the context of that platform. You have to know the ins and outs of it to be accepted and loved by the people who "live" there. They can sniff out a fake in a hot second. Be real, be transparent and give a whole lot (Jab Jab Jab) before you ask ask (Right Hook).This is an excellent book about marketing right on social media. Author Gary Vaynerchuk does a fantastic job of explaining what works and what doesn't with actual examples of social media jabs and right hooks. I have collected so much information from this book about marketing and business on my own personal accounts. Highly recommended to anyone who wants to make a statement on social media with their

Show More
Related

William Lutz With These Words I Can Sell You Anything Summary

546 Words | 3 Pages

In “With These Words I Can Sell You Anything,” by William Lutz, the author discusses tactics used by advertisement to trick and swindle consumers to buying product, through very simple words. These words defined by Lutz as weasel words. Weasel words make little claim about the product they are describing, and also keeps the message about the product very vague leaving the consumer to make assumptions about the product. Lutz explains the importance to be knowledgeable and informed about these words so the consumers can identify what the advertisement is actually stating about the product. Weasel words like the ones listed in Lutz’s article have lasting impact on our individual lives and buying habits.

Read More

A Rhetorical Analysis Of Joseph Turow's The Daily You

809 Words | 4 Pages

To help prove his point, Turow includes examples of ordinary consumers and how advertising companies have affected their lives. Turow includes a story of a fictional, middle class family that has been targeted by advertising companies. This example is important because it illustrates the power of the media on a small scale and how it can affect families, the reader’s family included. Turow includes this fictional example because it is a real possibility in today’s world, and it happens to the family without them realizing

Read More

Edward Jones Rhetorical Devices

756 Words | 4 Pages

For many years, companies have utilized advertising as a useful tool to promote their brands, convey a message, or sell their products. In today’s world, advertisements can be seen almost everywhere from enormous billboards along highways to a diminutive ads on a phone. But not all advertisements are successful. To convey a message, advertisements must contain rhetorical devices such as pathos, logos, and ethos. A good example of how rhetorical devices are used to persuade an audience is the Edward Jones “Nine Days” commercial.

Read More

What We Are To Advertisers And Men's Women Summary

148 Words | 1 Pages

In “What We Are to Advertisers” and “Men’s Men and Women’s Women” both Twitchell and Craig reveal how advertisers utilize stereotypes to manipulate and persuade consumers into purchasing their products. Companies label their audience and advertise to them accordingly. Using reliable sources such as Stanford Research Institute, companies are able to use the data to their advantage to help market their products to a specific demographic. Craig and Twitchell give examples of this ploy in action by revealing how companies use “positioning” to advertise the same product to two demographics to earn more profit. Craig delves more into the advertisers ' plan by exposing the science behind commercials.

Read More

Rhetorical Analysis Of The Onion

1084 Words | 5 Pages

The Onion In modern society, consumers are flooded with advertisements as they move along in their daily lives; advertisements displayed on billboards and magazines, the internet and social media, and television and radio. Many companies utilize different rhetorical techniques to appeal to their audience by extending their product and its capabilities. When viewing advertisements you can see the exaggeration and hyperbolic quality some create. Some advertisements are so exaggerated that they become humorous in a sense. An article from The Onion, a satiric newspaper, displays the unintended humor that is captured within some advertisements.

Read More

Black And Blue Rhetorical Analysis

1056 Words | 5 Pages

Maybe it was to get you to buy something, or just to inform you about a particular topic. This is my final question have you truly broken down the ads that’s in front of you. This paper will focus on the Rhetorical strategy used by the Public announcement “Why is it hard to see Black and Blue” that was posted on twitter by the Salvation Army, and covered by Time magazine. The announcement is in the form of a picture with text, and it depicts a woman Let’s begin with a little back ground information. “The Salvation Army is an organization created in the year of 1865 by William Booth”.

Read More

Nordstrom Target Market

1045 Words | 5 Pages

The power of social media is finally getting recognized by companies. Using sites such as Twitter, Facebook, Instagram, and Pinterest to place advertisements about a new product, or even posting a general idea of what the product you will be launching can create buzz about the new product and can be seen by thousands, perhaps millions of people. Using social media as a platform for the AIDA (awareness, interest, desire, action) model would undoubtedly secure attention, interest, desire, and action in a new successful product launch. The other recommendation I have is to plan your marketing strategy as early as possible. Planning early will allow a company to do as much research as possible to ensure that they have the correct customer target, while applying the marketing mix in the proper way, and even allowing time to make last minute adjustments before launching the product.

Read More

Violence Jean Kilbourne

1431 Words | 6 Pages

Can advertisements really cause violence in people’s lives? Jean Kilbourne’s “Two ways a Woman Can Get Hurt: Advertising and Violence” talks about how advertising and violence against women can cause women to be seen as objects. The author discusses how pornography has developed and is now part of social media, which glorifies its violence that permeates society encourages men to act towards women without respect. Kilbourne uses logical and emotional appeals as well as ethical arguments to effectively convince readers to ignore specific advertising techniques. Jean Kilbourne author has spent most of her professional life teaching and lecturing about the world of advertising.

Read More

Informative Speech On Social Media

1948 Words | 8 Pages

INFORMATION Social media has to be one of the greatest developments of human history. It has connected humanity like never before. It has changed the way that people do business, with companies providing their own social media accounts to interact in real time with customers. We can quickly see what’s going on in our communities and around the world.

Read More

Social Media Impact On Sports

1116 Words | 5 Pages

CHAPTER 1: INTRODUCTION 1.1 Background Over the past fifteen years, social media has advanced definitely both by they way we use it and how noticeable it is inside of our social culture. This advancement of social media has spilled over and impacted most businesses. Social media has taken the sports business to another level with regards to sports marketing and advertising, and brand sponsorships with different online networking channels like Twitter and Facebook. From the pros to the minors nearly every sports club, association, league and team has an official social media account on Facebook, Twitter, and Instagram.

Read More

Social Media Belonging

829 Words | 4 Pages

In the generation of technology and innovation, the creation of social mediaattract a vast number of people world wide. Aside from the basic necessities of living it may also considered as one of the most important belonging of an individual in this day and age. Primarily because of its accessibility to communication, information, education, and entertainment. Social media offers several kinds of Social Networking Sites (SNSs) such as Facebook, Twitter, Instagram, Snapchat, Gmail, YouTube, and among other things, which enable the users to communicate and participate to broader range of issues and events worldwide.

Read More

Essay On Mistakes Of Social Media

786 Words | 4 Pages

Remember, no one actually likes to be sold to. Too many brands still use social media as a billboard but there’s a time and place for promoting your products or services. To create a positive impact, a planned approach which balances creativity and consistency will enable you to promote your products without being too ‘salesy’. Post contests, social proof, behind the scenes content, user generated images and news.

Read More

Does Social Media Positive Impact On Society

820 Words | 4 Pages

In addition, people can promote their small businesses by social media. According to Collier, 82% of small businesses promote their products by social media (2016). Furthermore, the advertising on social media is more effective because there are more details of the products; Therefore customers are aware about brand and can become loyal to the products. For instance, 81% customers are aware about brand by social networking sites (Smith 2017). Overall, because of social media, many users have become aware about new products as a result, increases sales and business

Read More

Essay On Social Media And Public Relations

1390 Words | 6 Pages

Abstract The emergence of social media has led to the rapid increase of its usage amongst the consumers around the world. This has increased the usage of social media for adoption of tactics such as public relations by many professionals. Since this new form of communication is spreading and growing at such a fast pace, it has become crucial to thoroughly analyze the impact social media has on the overall performance of the practice of public relations. Introduction

Read More

Essay On Effects Of Social Media On Students

1007 Words | 5 Pages

Chapter 1 Background of the Study Introduction In the contemporary world, most people use social media for news, entertainment, to seek information and to be updated every day. Nowadays, the use of social media has greatly changed how people interact with other people. Today, most people only consider the benefits that the social media brought to the people without thinking about the possible negative implications of using it.

Read More

More about Jab Right Hook: How To Tell Your Story In A Noisy Social World

Related Topics

Open Document