Social Media Belonging

In the generation of technology and innovation, the creation of social mediaattract a vast number of people world wide. Aside from the basic necessities of living it may also considered as one of the most important belonging of an individual in this day and age. Primarily because of its accessibility to communication, information, education, and entertainment.
Social media offers several kinds of Social Networking Sites (SNSs) such as Facebook, Twitter, Instagram, Snapchat, Gmail, YouTube, and among other things, which enable the users to communicate and participate to broader range of issues and events worldwide. For example, one can converse with a stranger and be inform about social dilemmas using a certain type of SNS and thus forms a

In the Philippines, with an estimated population of 100 million, Facebook have set the record with over 47 million active users that are commonly Millennials (Hofileña, 2016). Likewise, Boyd and Ellison (2007) stated that Millennials dominates the virtual space; it is the perfect platform where they can let themselves out. In accordance such interconnectedness affects the way people think, it may result to the adaptation of ideologies from different cultures.
Nadal (2010) Philippines experienced colonization from the Spanish and Americans that resulted to the alienation of the indigenous Filipino culture, resulting to the colonial mentality of Filipinos. For example, the education system, music, film, literature, sports, and other things. are mostly patterned from the western dogmas and is inevitably reflecting the social practice of the Filipino people, particularly the Millennials (David,2011).
Social Networking Sites (SNSs) basically originated from the West. In which the information, data, etc. circulating within the system is principally based from their principles that might influence users point of view. For example, Google contains facts and information that might influence someone’s perception about a certain agenda that will indeed influence the identity formation of that person. The mentality to conform to the majority may result to

They are living in a fast-progressing world run by the ever constantly changing internet (Arbit, Ubl et al., 2007). The Social media serves as their podium where they can liberate themselves and voice out their minds.
However, these accessibility ascends negative effect on the perceive identity and personal interaction of the user. In accordance, in a study it is found out that Millennials spent most of their time browsing and surfing their social media accounts (Haigh, 2010).
The researchers who happens to be Millennials came up with the study for the reason that they noticed the increase of social media activity of the said generation specifically in Facebook, like constantly changing their display photos, posting their every life event, sharing and liking different kinds of pages and even updating their breakfast on their status. In accordance the researchers also observed the western ideology reflecting their online activity as well as the simplification of people to this young generation. The researchers wanted to know if those stereotypes really apply to Millennials by analyzing their theme status updates, liked pages, the qualities and factors that affects their identity formation online and lastly how they present themselves on social media. The researchers will be studying the Millennial Generation born between 1982 and 2001 (Strauss and