Suzy Menkes Marketing The Millenials Analysis

In her essay “Marketing the Millennial”, Suzy Menkes states that finding a way to reach the millennial is the focus of every smart luxury and fashion brand. The millennial, which were born linked to the world of social media, have different mind sets compared to those of the older generations; therefore ignore the advertisements that are constantly around them. Menkes suggests that to catch their attention, companies need to market through social networks. Since the millennial are so embedded in the digital world, marketing through social networks should be a reasonable solution to catching the millennials attention from around the world.

Menkes starts her piece by giving the reader an image of how advertisements are currently being shown in

The digital state of mind has a broader reach because other generations are also involved in the technological world. After interviews and research, Menkes states that it’s time to start listening to the consumers in order to reach the millennial or big companies will fall behind while they take over a digitalized world. Menkes does have a solid sense of her audience that’s made up of fashion companies that most young adults have knowledge about in the United States. By implication, what she proposes might be of interest of other companies seeking methods in catching the millennial attention. Menkes draws in her audience by asking them, “…how do you market the Millennials?” (Menkes 497). She then goes on to explain how fashion companies such as the world’s biggest luxury group LVMH (Louis Vuitton), Gucci group, and Armani have used the marketing method she suggests of marketing through social networks and then describes their positive outcomes. She does make an invalid assumption when she states, “The fact that they have grown up wired—linked as soon as they start to socialize via cell phones, computers and video games—is not the only defining

In “Marketing to Millennials”, by Nicholas Barenblatt, he performs research and finds a survey by eMarketer that shows the number of social media users from across the globe. According to this survey, “…the number of social media users across the globe increased by 18% in 2013 to exceed 1.7 billion users.” (Barenblatt 2) This means that many Millennials from around the world do embrace social media, and because of this, the tourism industry has focused on how their product is going to deliver the needs of this newer generation. He addresses that the Millennials are all about the need for speed, constant connectivity, and design. The tourism industry have succeed in reaching the Millennials’ needs by promoting their brands with “Braggies”. A 'braggie' is an image posted to social networks designed purely to show off or make friends jealous. This catches the Millennials attention and influences them to want to travel to the destinations displayed in the pictures. This shows the success of the tourism industry’s method in using social networks to market to the millennial since they are gaining tourist from around the world because of this app, therefore more money. Barenblatt also addresses how the travel industry has used this new way of marketing to