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Roles Of Women In Advertising Research Paper

752 Words4 Pages

Advertising, as it is known today, took its start during the beginning of the Industrial Revolution. A rapid increase in the manufacturing output enforced advertisers to find new methods of selling on such a large, previously inexistent scale, most of which are still found in today’s advertisements. At all times, the role of women in advertising has been indispensable; however, their portrayal had never been the same. Until the-near end of 20th century, it had been changing from one decade to another reflecting the current idealistic role of women in society. Then the role of women in advertising was limited to humanization. It had become apparent that more frequent appearances of women in various types of advertisements led to the standards …show more content…

In 2004, a survey was conducted for Dove by Dr. Nancy Etcoff of Harvard University, Dr. Susie Orbach of London School of Economics, and Dr. Jennifer Scott and Heidi D’Agostio from StrategyOne, which concluded that only 2 percent of the female participants considered themselves beautiful. In addition, 72 percent of the younger participants admitted that they felt inexorable pressure to continuously improve their appearance. Another study , conducted by the members of Autonomous University of Barcelona and published in Cambridge University Journals, had shown that young women who are exposed to beauty and fashion magazines have a risk of developing unhealthy body image issues and eating disorders. The distorted portrayal of women in advertising had lead to the rise of feminist movements and an increased awareness of the occurred situation generally. “Truth in Advertising Act,” and it was introduced in late March by Reps. Ileana Ros-Lehtinen (R-FL), Lois Capps (D-CA) and Ted Deutch (D-PA) — with vocal support from organizations like the Eating Disorders Coalition and the Brave Girls Alliance. The bill has bipartisan support, which is a good sign in these polarizing times — but its aims are pretty modest

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