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Summary Of Ad Women How They Impact What We Need Want And Buy By Sivulka

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This week my focus will be on the book, Ad Women: How They Impact What We Need, Want, and Buy, by Juliann Sivulka. In the book, Sivulka explores the evolution of women in the advertising industry and the use of women in advertisements. Throughout the book, Sivulka examines the importance of Helen Lansdowne Resor to advertising. To do this, Sivulka provides a detailed description of Resor’s background including her marriage to Stanley Resor, who would later become president of J. Walter Thompson Company. Sivulka pays special attention to Resor’s involvement in hiring of the Women’s Editorial Department at J. Walter Thompson Company. Resor’s selection of employees provided the starting point for many women in advertising. Furthermore, Sivulka …show more content…

Sivulka does not use footnotes at the end of each page, but rather uses a section of notes at the end of each chapter. This makes it easier to understand the author’s intent without having to flip to the back of the book after each notation. Sivulka’s use of a variety of sources provides a positive and negative look at the introduction of women into advertising. By looking at both sides of the story, Sivulka is better able to explain the importance of events. Sivulka uses a variety of secondary sources that back up the personal accounts from her primary sources. This connection of sources allows for readers to better judge the case as presented by …show more content…

She justifies the need for the book in her acknowledgments and reinforces the importance of each chapter as she continues through the book. In reference to the Resor, I have found a few new details in Sivulka’s writing that I have not discovered in other texts or articles about Resor or J. Walter Thompson Company. For example, Resor’s involvement in The Advertising War Council and Rosie the Riveter, do not match anything else that I have discovered while gathering information on Resor. That does not mean that it is incorrect, but does present an additional area that may need to be examined before using this new information. With this one piece of information aside, Sivulka provides a through interpretation of the sources she presents and is able to draw logical conclusion about them in her

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