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Social media and young generation essay
Social media and the young generation essay
Social media and young generation essay
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Since the beginning of media and advertising, marketers have employed subtle tactics to attract a more diverse customer base. In Jib Fowles essay, “Advertising's Fifteen Basic Appeals”, he discusses the fifteen appeals advertisers use to engage the consumer’s interest in buying their products. These different advertising techniques are directed towards a target audience; including males, females, elders, and teenagers. However, in some cases, the Carls Jr ad being analyzed has multiple audiences; primarily the male and female audiences. The male audience is more influenced by the sex appeal in the ad (i.e., the use of a model and suggestive wording), meanwhile the female audience is more influenced by the desire for attention and acceptance.
“Old-guard department store Macy’s Inc. earlier this month rolled out in 36 of its locations ‘story,’ a colorful themed shop-in-shop” (Holman 209). In American culture, advertising has become a big thing in consumer culture. In the reading, "Millennials Tried to Kill the American Mall, But Gen Z
In the “Squatty Potty” infomercial, the ad makers are trying to convince the audience to buy their product by explaining to them how using it helps prevent health problems. In the beginning of the ad the prince shows us how the unicorn is going to teach us how to use the squatty potty and how the squatty potty is going to give us the poop of our lives. The ad makers carefully crafted logos and ethos appeals to give reasons and knowledge for their audience to buy their product. They also used humor and comic to make the audience watch and feel more comfortable thinking about the proses of pooping. The first thing the ad makers used to attract their audience is using pathos appeals through comedy.
With so many options of items, objects and brands to solve different problems from itchiness, to a fever or headache, to boredom it is easy to be distracted. It is so simple for consumers to get caught up in the hype or buzz of brands and that is what entrepreneurs are hoping for. It is their goal for consumers to be constantly faced with making decisions or in constant view of products and they do and create ways for people to get even more wrapped up in their brands on purpose so that they can promote their products. In her essay, Dye tries to convince business minded people to do more to get their products seen. Dye writes: " insightful companies have discovered that products can be made visible.
In “What We Are to Advertisers” and “Men’s Men and Women’s Women” both Twitchell and Craig reveal how advertisers utilize stereotypes to manipulate and persuade consumers into purchasing their products. Companies label their audience and advertise to them accordingly. Using reliable sources such as Stanford Research Institute, companies are able to use the data to their advantage to help market their products to a specific demographic. Craig and Twitchell give examples of this ploy in action by revealing how companies use “positioning” to advertise the same product to two demographics to earn more profit. Craig delves more into the advertisers ' plan by exposing the science behind commercials.
In her article “Marketing to the Millennials,” Suzy Menkes addresses the controversial topic of how companies and brands are changing the way they advertise to reach “younger” consumers. Menkes believes that finding a way to reach a generation that is so involved in social media and technology is the “focus of every smart luxury and fashion brand.” (Menkes, 497) She suggest that instead of the advertisement trying to sell the product, the marketers should be focused on what the consumers have to say. Although technology plays a big role in the 21st century, it is not always efficient in marketing and advertising, due to the fact that millennials are constantly using social media and technology for self-entertainment rather than marketing.
Priscilla Avila Professor Karn English 1A March 9 2023 "Still, nearly half (48%) of businesses worldwide rely on the power of loyal customers to spread the word about their products or services. " - Grace Kim, https://tinyurl.com/92f4mfx4 A form of marketing called word of mouth is forceful and brief. It relies on audiences or consumers that will carry their review of a brand or products into their daily conversations. Whether their input is negative or positive, it leaves an impression on a potential customer.
Furthermore, Nordstroms online channel has attracted many millenials. The millennials are an integral part of the
Rob Walker’s “Ignoring the Joneses” and Naomi Klein’s “Alt Everything” both describe ways marketers get consumers to purchase products. Walker uses the concept of secret dialogue to describe the relationship between the consumer and the product. This concept is what you buy has more with what you want others to see you buy. On the other hand, Naomi Klein describes the relationship between the consumer and the product with “Cool Hunters”, people who find what’s currently popular to market to the youth demographic.
As this demographic is part of the ‘always connected’ generation, expectations are a bit different from previous generations. Content is expected to be delivered across devices, channels and in the format they prefer. Because of this, the traditional marketing funnel is disrupted and marketers are jostling to reconstruct the pieces. But there’s no need for marketers to try to woo this generation with the next marketing campaign because milinneal consumers are already orchestrating their own brand experiences. So the question is as a marketer, how do we become a part of that experience?
“Adults have always looked with fear at new technology and what it’s doing to young people-from the invention of writing to the invention of Snapchat, there have always been people bemoaning changes in culture,”(AVID Weekly, Palder and Sameeha). This shows that the millennials are seen in a negative way towards the adults since many are seen as self centered people. Moreover this shows that the technology, and programs of a phone don’t necessarily benefit the world at all because most millennials, or teens, don’t necessarily use them. In conclusion, millennials are not more informed due to the fact that most of them have the advantages to become more involved with the
In her essay “In defence of the iGeneration,” Renee Wilson argues that today’s technology has benefitted not only the students, but also the generation as a whole. The advancement in technology allows for change, innovation and creativity that result in one of the best generations yet. Although Wilson generalizes today’s iGeneration, she succeeds in providing a compelling argument. Much of her argument is supported by scientific evidence and personal experiences that demonstrate the ability of the iGeneration to accept change and provide self-actualization. Wilson’s use of generalizations reveals a degree of disconnect between the current iGeneration and previous generations.
In the United States marketing to the youth was never a real difficult task. The youth mainly wanted toys and other things that young people should have. Through out the years the youth has matured and they do not like to be treated as kids anymore. The youth wants to be treated as adults so now they want products that adults have. Now that the youth has an desire for adult Consumer Electronics instead of toys, it makes the the transition much easier for marketers (Facenda, 2006).
This mindset of advertisers contradicts their ideology of producing to the individual to make them feel important. Twitchell also uses the Stanford Research Institute's (SRI) psychographic system, VALS, as an example. VALS schematic system is based on the views of what the average consumer will buy. The SRI categorizes the types of consumers into different groups like the Actualizers, the Fulfilled, the Believers, the Achievers, the Strivers, the Experiencers, the Makers, and the Strugglers. The author's purpose in writing this essay was to portray the idea that advertisers organize their customers into certain types of buyers, focusing on making ads to a whole groups instead of the individual.
The media has greatly affected my generation through advertising, news, and video games. Not only have the media’s topics and content impacted my generation, but the methods they continue to use to deliver their messages change how we view the world and ourselves. According to Apage (2013), “The nation's 200 most-advertised brands collectively had 2012 measured spending of $50.2 billion, accounting for 36% of U.S. measured-media spending”. This quote is showing that companies in the United States are willing to spend extremely large amounts of money trying to convince people to change something about their life or to buy a product they endorse or produce.
