Swot Analysis Of Chipotle

Experimental Marketing While Millennials may be the main focus of campaigns more recently, the market is shifting towards Generation Z. The up and coming generation was born with mobile phones in hand so to speak. Meaningful interactions are how brands build brand loyalty and get the best return on investment. Social media is not necessarily the premiere way to reach this generation (Rampton, 2017). Including them in the discussion, versus just talking at them through Snapchat and Instagram or other mediums of entertainment that don’t require interaction, would familiarize them and engage them with the brand. Also being “real”, will benefit the brand (Rampton, 2017). When Chipotle was having issues with cleanliness and people were getting

Understanding customers on a fundamental level is necessary. Letting the community where these stores are located know that they are invested in the community and their consumers. The first part of the promotion would require images being projected onto random large surfaces throughout an area. For instance, if there is a prominent building or a courthouse, a wall could display a projected image of the Chipotle emblem. That Chipotle logo would work similarly to the “hot light” at Krispy Kreme. When the projection goes up people would know that that meant it was “power hour”. The promotion could be part of the marketing campaign. There could be a “power hour” twice a week or three times a week. Radio stations sometimes do something similar, which requires their target audience to participate throughout the day be checking in. With consumer checking their social media feeds, they will tell their friends, which would cause others to look for, discuss, and participate in the “power hour”. The campaign would not require the endless, relentless flooding of timelines and news feeds. All that would be required is a post, short but sweet on each platform, but the real work would be done by those looking for those

People who participate would feel appreciated and those who come just for the reduced prices would appreciate the kindness of a coupon. Coupons make people feel appreciated, also “78 % of all U.S. households use coupons, and 64% are willing to switch brands with coupons (Drewniany,, 2014).” So with those coupons they could easily steal competitors’ customers. People are more open to try things they have a coupon for, but the brand can build relationships with those first time customers and create brand