Internet Among Hispanic Millenials

Nowadays, advertising and technology constitute central aspects of social and economic life, which allows consumerism to permeate and alter Millennials. The increased levels of advertising and promotion have led to profound psychological, physical, and financial effects on this group. Millennials are the big savviest of technology, the standard digital tool for them are smartphones, which has even a greater use than a laptop or television. They use it not only to interact and share experiences, generate content on their social networks, but also make an online purchase, pay bills, etc. In the Mintel report “Mobile Phones” author Bryant Harland (March 2016) states that smartphones are penetrating the U.S. market since the majority of payment

since now phone companies can provide a high number of data plans for the younger generation that accommodates within reach on their budget. Studies also show that owning smartphones are also affordable for low-income households. After males, the other group that is more likely to upgrade their phones are Asian and Hispanics. Ruiz (2015, February) states that the usage of internet among Hispanic Millennials has significantly increased. This growth has allowed this group to not only used online, but also purchased a variety of devices, products, and services on the web. According, to Ruiz (2015, February) report in three months Hispanic Millennials have an average of 3.5 in usage and access to devices. Consequently, the majority of this group with an 82% is using smartphones, 78% of personal computers and 59% of tablet devices. Moreover, despite the negative view about putting and sharing personal information through smartphones, in 2015 one-third or 62% of cell phone users are using mobile applications to make payments (2016, March). Studies have also show that consumers between 25 to 34-year-olds, can be initially targeted with mobile payment features. As consumers are feeling more comfortable, the use of this feature will only increase. Ultimately, this represents a significant advantage of marketers in Banking and Financial

Therefore, technology is a driving force behind phones. This represents a crucial factor for brands to improve targeting efforts towards millennials. For instance, the younger millennials are opting out of buying new cars. Another long term investment. This is why companies like Uber are partnering with dealerships to provide a better leasing plan for them. This way they can exchange cars at a lower rate and build a relationship with both brands. Uber transformed the way transportation was done before by providing accessible and affordable services to millennials. This generation is dealing with the world in more practical ways. Nowadays, millennials have Amazon, food delivery services, payment features, etc. something that was never present in the other generations. As a result, businesses can make an impact among this group, by engaging in the development of with new mobile payment functionality. Consumers behavior is driving by the quick, easy, and convenient services that business provide. Millennials highly value companies that provide this tools to them. Additionally, posting Youtube or Facebook go viral in seconds, and this influences both the behavior of existing and