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Essay There Is Nothing 'Natural' About The Audience

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There is nothing ‘natural’ about the audience – Discuss some of the main ways in which audiences are constructed and targeted by the media.
Introduction:
The audience can be generally described as ‘the assembled spectators or listeners at an event’ in addition to ‘the readership of a book, magazine or newspaper’ as defined by the Oxford Dictionary. However audience can mean different things and media producers target different intended audiences differently, and the way in how they do this will be further explored in this essay.
During the following piece of text, I will attempt to break down how a media producer could potentially target an audience using three methods. This essay will also mention different theories as to how and why the audiences …show more content…

Penny Fox (2014) has also stated that ‘generation Xers’ use media, mostly social media, to go on shopping excursions, and are often targeted with coupons, and sales. This means that these audiences use mediums differently and are therefore a generalised advertisement, for example, will not be as effective at reaching its target audience.
Research conducted by Pew Research Centre in 2018 has shown that 81% of 18-24 year olds have an active Facebook account, and 40% have a Twitter account; compared to 65% of 50-64 years old having a Facebook account and only 19% having a Twitter account. With regards to these findings and there being a definitive age divide, the audience for a new type of social media app has already been defined, as an …show more content…

The research concluded that advertisements that were primarily aimed at boys consisted of a total of 740 different shots which is over two hundred more than advertisements for girls. The startling differences in these advertisements suggest that ‘the rapid pacing of ads for boys in our sample can be seen as echoing the stereotype of masculinity as action-oriented’ (Chandler + Griffiths: 2002), while a longer duration between cutting creates such emotions as ‘tranquillity’, ‘calm’, and ‘relaxation’ which are significantly feminine

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