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What Is Uber's Ride-Sharing Services?

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Spencer Williams Situation Analysis MBA 620: Marketing Management January 15, 2016 Uber, a privately held, ride-sharing service has catapulted itself into a massive riding sharing transportation company, both locally and internationally. Ordinary people from all around the world drive Uber transportation, literally. "In 2015, the ride share service was available in sixty-eight countries and three hundred cities worldwide" (Number of Uber Drivers in Selected Cities, 2015). "By seamlessly connecting riders to drivers through our apps, we {Uber} make cities more accessible, opening up more possibilities for riders and more business for drivers" (Uber). Through an app, users can set their location and request a ride …show more content…

In 2009, Uber was founded as the first ride-sharing service; today competitors such as Lyft, SideCar, and Zipcar Inc. are all trying to hack away at Uber's market share (Uber Technologies, Inc.). Uber strategically aims to attract new drivers and riders and has best utilized social media, free ride passes and crowd funding to sustain and grow its business. Uber quickly appealed to that of young professionals. Those that drive and ride are of various ages, but younger professionals largely support Uber. The clientele who utilize the ride-sharing service most often uses it to get home after a night out. In its attempt to remain mainstream, Uber has expanded its market offerings to include extra large SUV rides for larger parties, town car vehicle transfers and even limo services in select cities (Uber Technologies, Inc.). Uber has also created "bulk" transfers for guest at your event, such as a wedding or office party, warranting that guest should arrive home safely after a fun night out (Uber …show more content…

Uber has fought off many legal challenges to its business model generated largely by both politicians and existing business platforms. "In Chicago, the consumer protection board proposed limiting the ability of car service drivers to use a smartphone, which the board defined as an unauthorized metering device (Uber Technologies, Inc.)". The smartphone platform is largely the basis to Uber's service and success and would essentially render Uber's services useless. "In New York, the Taxi and Limousine Commission issued a notice stating that it did not authorize the use of Uber or any other taxi app; culminating the effect of putting Uber out of business in the market (Uber Technologies, Inc.)". Uber has also faced great opposition in Los Angeles, Dallas, Colorado, Columbus and New Orleans, to name a few. To improve their relations and uphold their value, Uber has fought back against municipal and state authorities by using social media. The idea is that by engaging local riders with their locally elected officials could protect the ride-share service. "In Washington, D.C., the legislation taking aim at Uber was dismantled and in New York, Uber won a court victory in June 2013, when an appellate court lifted a temporary order that blocked the company's test program for using smartphone apps to hail taxicabs (Uber

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One will be the promotion of sudo-labour unions; by representing most of its drivers a union might held sufficient collective bargaining power enough to contest similar employment rights without the intervention of law and tribunals. In such a case, most members would be happy to drop prospects like holiday pay in exchange for, say, a minimum contract guarantee or a better pension scheme. Requiring Uber to comply disclosure standards equivalent to public companies also helps. Although Uber’s turbocharged management approach played a notable role in Uber’s $70 billion market value, the lack of clarity aggravated its recent scandals about how the firm treats its employees and drivers. Well past the stage of a startup, going public serves to the advantage to Uber through access to a much larger capital market, while leveling the playing field between the management, creditors, along with actual and potential Uber drivers.

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Uber doesn't directly employ drivers or purchase their cars. The company has founded a successful branded car service upon this foundation. The company's app connects passengers to drivers, who are located near them, calculates fares employing its algorithms, and charges consumers credit cards directly for the service. They subsequently e-mail the customer a receipt. No cash ever actually changes hands, no tipping is allowed, and both drivers and passengers can rate each other through the app.

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A Brief Description of the Uber Insurance Coverage they provide for drivers Uber provides supplemental insurance coverage to drivers, and thus requires all of their drivers to have car insurance. When the Uber app is off, a driver is covered by their own car insurance. However, When the Uber app is turned on, a level of liability insurance becomes active for the driver. It is worth noting that Uber, in the real business sense, does not own or operate cars, and thus the drivers are not directly employed by them.

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I think this is because the passenger’s expected service and the driver’s rendered service do not coincide. People have specific expectations from their Uber drivers. This expectation is created after their last drives. For instance, if their last Uber driver has offered them a bottle of water they expect the same from me, but because I drive the Uber car nearly 12 hour per day and serve 25 rides, it is not possible to keep too many bottles in my car. Also Uber has not provided correctly information for both sides.

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In response, Uber plans to take the issue further at the court appeals in London and continue to operate in the meantime.

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Uber Technologies Inc. is a multimillion dollar ridesharing service which operates around the world using a smartphone app and works similar to a conventional taxicab service, with some noticeable differences. Specially, Uber allows users to request rides exclusively through its app, which not only has information about the driver and the route to be taken, but also provides an estimated fare which is directly charged to the costumer’s credit card after the service is completed. All these features make Uber convenient, easy to use and in some cases even cheaper than a regular taxi because it cuts the overheads that a fully licensed and regulated taxi company would have [1]. It is because of this reason that conventional taxicab drivers have

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While taxis are required by law to provide access to passengers in wheelchairs, there is no such provision ensured by Uber. Equally, Airbnb hosts are under no obligation to provide wheelchair accessible properties. In this way, some customers may benefit from lower prices (due to the lack of regulation on equal provision) however disabled consumers will lose out, hence it will not be a Pareto improvement. Uber drivers not being required to work certain areas exemplifies this again, and has resulted in certain areas in cities becoming black spots for transport provision. Figure 3 shows the wait times for an Uber across Washington DC, with the poorest regions like Bellevue and Washington height waiting the longest, and sometimes struggling to get an Uber at

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Although Uber was funded in 2009, the decline of the taxi industry around the world did not begin until 2013 when commuters in metropolitan areas discovered the Uber application on their cellphones. Uber is an online transportation network company that allows users to connect with drivers nearby instead of being forced to hail a taxi. Uber customers found that the ride service was more convenient, affordable, and customer friendly than most cabs, and drivers found that it provided exceptional pay and personalized driving schedules. Although the application has been equally beneficial for both Uber users and drivers, it has had a disastrous effect on taxi cab companies around the globe (Nelson, 2016). The rise of Uber in major cities across

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Uber Impact Uber has been an up-and-coming business located in cities all across America for six years. The ride-sharing service came to South Carolina in July, 2014 in cities such as Columbia, Charleston, Greenville and Myrtle Beach. To use Uber, one must download the Uber app onto their cell phone or tablet and enter their credit card information. As soon as everything checks out, one can start ‘Ubering’ anytime! Americans should be pro-Uber because it gives people more reliability with transportation and distributes more wealth among the businesses and people in our society.

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1 out of every 40 uber rides results in a negative experience, which includes the driver making fun of the rider’s gender, race ethnicity , according to New Republic 2015. THe amount of crime expected to be done relating to ridesharing services will increase by 200% in the span of 5 years. They say that With regulation, on ridesharing services, it is estimated that rideshare related crimes will go down by 20% each year, which is better than a 200% increase in 5 years. Rideshare is also very inconvenient. Uber interviewed a taxi driver in San Francisco who had to pay for insurance, and buy a new car every year, and also maintain good shape of their car in order to keep his

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For passengers, uber is a suitable, low-cost, and secure taxi labor. It is a quick and easy process to get yourself an uber. With just the tap of a button on your phone, you can get an uber to pick you up and take you to your destination. To pay for the fare, Uber uses the credit card or debit card that was used to sign up on the app. There are a variety of different kinds of vehicles that are used for uber.

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