Lyft: Ride Service Company In Canada

As an upcoming ride service company in Canada from the United States, Lyft has some strengths which shows its potential in being successful in its launch as well. It is extremely important for a service company like Lyft to have good customer service because this will encourage more people to use their service. The first strength being that the new Lyft has is its strong customer service. Lyft wants to ensure that they provide their customers a unique and personal experience compared to its other ride service competitors. Lyft offers its customers an option to split the fair amongst one another with those who booked the same Lyft ride (Lyft, n.d.). Lyft offering this option allows more customers to use their service because it makes it more convenient for friends, family or any group of people using their

Lyft also wants the customers who use their service to have a more personalized experience so they have an option for the customers to create a music profile for their Lyft account so the drivers are able to know what type of music their passengers like so they can play music that the passengers will enjoy (Lyft, 2015). Lyft uses music as a way to create conversation between the passenger and the driver, they encourage that to be a conversation starter while passengers are also allowed to play their own music using the auxiliary cord (Lyft, 2015) Through this it can be seen that Lyft rather than just being an ordinary ride service company, wants to create a community of drivers and passengers to create bonds through the car ride. This vision of Lyft to create a community is a big strength to them because this will encourage customers to continue using their service while new customers who want to be a part of this community will start using Lyft so they can also enjoy a more personal service. Another strength for Lyft is that their drivers own their own cars (Lyft,