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Who Is Tim Hortons?

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An Iconic Canadian Brand: Tim Hortons. Living in Canada, when it comes to building a brand and maintaining its reputation, it is almost evident that I had to choose Tim Hortons, which is the country’s number one coffee and fast-food chain, and some would even argue that it is the most popular one (Hunter, 2017). On the one hand, the success of Tim Hortons is the result of the company’s ability to position itself as a symbol of Canadian identity, as well as due to the brand’s strategic association with Canadian values such as friendliness, community, and a love for coffee (Friesen, 2014). Furthermore, this strong connection to the national culture is not only reflected in the company’s marketing campaigns, but it is also present in the ongoing …show more content…

For instance, the Tim Hortons Children’s Foundation clearly communicates the brand’s dedication to supporting local communities by offering free camping opportunities for children whose parents could not afford the costs of such programs (Kovács, 2015), and as a result, creates a positive association between the brand and social responsibility – which is a strategic asset in marketing planning (Stan, 2023). On the other hand, the product offering itself is another key element of Tim Hortons’ brand strategy (Tanner & Raymond, 2015), as their menu features a wide range of dining and beverage options, while the main focus remains on coffee and donuts (“Tim Hortons SWOT Analysis,” 2023). This strategic approach has not only allowed the brand to create a niche opportunity in the market but, through emphasizing quality and consistency (Tim Hortons’ freshly brewed coffee and freshly baked pastry items are what sets the company apart from its competitors), the company has also managed to achieve a very high degree of customer loyalty and satisfaction (Hunter, 2017; The Canadian Press, 2012). Moreover, Tim Hortons has been exemplary in creating a consistent and recognizable brand image, and even the current and modernized logo still greatly resembles the founder hockey player’s (whose name the chain holds up to

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The have led our nation to peace. The ad overall creates an aura of sentimentality to raise awareness. Bibliography Kevin Havley. “Tim Hortons “Lilian”. Mov."

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In Tom Jokinen’s article, "Tim Hortons Is Brewing an Idea of Canada That No Longer Exists," he calls into question the marketing strategies of Tim Hortons, noting their shift from the hard sell to “coaxing us into fuzzy feelings” and portraying Canada as the “cold country with a heart.” Jokinen cautions against the simplistic or idealized view of Canadian identity perpetuated by these marketing strategies. He argues that while the brand presents itself as emblematic of Canadian values and traditions, it actually fosters a misunderstanding or “cultural confusion” about what Canadian identity truly entails. Jokinen writes with urgency because he sees this idealized portrayal as a hindrance to recognizing and engaging with the real, multifaceted nature of Canada’s current social and cultural landscape. At a time when understanding national identity

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Marc Caira made dramatic changes in Tim Hortons’ business strategy after he joined Tim Hortons. “I don’t have to be strong operationally, I bring strengths in other areas,” Caira said, "My responsibility is to build on the solid foundation that this brand enjoys today and try to bring it to the next level — not alone, but with the help of my colleagues." He motivates employees and improve the productivity through the mommunication

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As Pierre Burton once said, “In so many ways the story of Tim Hortons is the essential Canadian story. It is the story of success and tragedy, of big dreams in small towns, of old fashioned values and tough-fisted business, of hard work and of hockey” (Gillies). Tim Hortons, owned by Ron Joyce, has taken it upon itself to become one of the most significant businesses to emerge in the 20th century; but why is it so integral to Canada? Timmy’s popularity throughout the nation has impacted the Canadian economy greatly. The coffee corporation’s community sponsorship programs have a positive influence on both emerging and developed communities throughout Canada.

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A company shapes its brand image to indicate an attribute that uniquely identifies them and helps create a positive impression among the public. The specific attribute, carefully crafted to suit their product and selling point, becomes the guiding factor for all their advertising and branding campaigns, no matter how much they need to stretch the context of reality to integrate the brand value. Hence, one can identify the fake reality of brands through their claimed brand value. Chipotle Mexican Grill, a popular fast-casual restaurant specializing in Mexican food, has strategically crafted its brand image to revolve around two key values: health and sustainability. By associating its brand with these attributes, Chipotle aims to create a positive impression among the public.

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The Texas-based convenience store Buc-ee's has experienced immense success and met the needs of their customers through a variety of marketing strategies that can be defined as being devoted to either price, promotion, place, or product. For example, Buc-ee's utilizes a 'promotion' strategy to develop a reputation as a customer-friendly store by ensuring that their enthusiastic employees consistently welcome and greet customers as they come in. This, in turn, builds a brand of loyal, devoted customers, while also creating familiarity between workers and frequent shoppers. Moreover, Buc-ee's applies promotion strategy through their discernable, famous beaver mascot, which is both their logo and appears on a substantial amount of their products. The prevalence of the mascot character instantly makes their brand and advertising more recognizable than others, and is significantly likely to attract new customers unfamiliar with the store.

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Tim Hortons Background : Tim Hortons is a North American restaurant chain operating in quick and convenient service. Founded in 1964 in Hamilton, Ontario, Canada by Tim Horton, a National Hockey League Legend and Ron Joyce, a businessman. More than 4,700 system-wide restaurants located in Canada, the United States and all over the world. Canada's largest restaurant chain. Unique Selling Point Iconic Products: Tim Hortons iconic Original Blend coffee, Double-Double coffees, Donuts and Timbits since 1964.

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The Tim Hortons chain was founded in 1964, Hamilton, Ontario, Canada. The company’s focus on making top quality food products, that are always fresh. They provide great services and carry good community leadership that allowed them mature into the largest quick industry chain in Canada. Tim Hortons is recognized for specialized in always fresh coffee, baked goods, and Homestyle lunches. In 1995, The company merged with Wendy's International, Inc. to expend its franchise operations in the United Sates.

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The emphasis and is Since Tim’s early beginnings, the focus on top quality, “always fresh” product innovation, economic value, exceptional service and community leadership has contributed to its significant growth in Canada and its substantial continued presence not only in the United States of America but across the world. They have a critical specialization in a range of products, but not limited to coffee products, baked stuffs among other home-style diners. During its initial stages of take-off, Tim Horton’s could only provide only offered binary types of assortments being coffee and donuts. Having successfully undergone the growth stage and the precedential entry into business maturity, the restaurant now offers many varieties like muffins, cakes, pies, croissants, cookies, and soups but also offer sandwiches, chicken salad among others as breakfast. Having closely researched on the market needs which continuously dynamic, they have also introduced new yogurt berries and Cirebon rolls hence known for its bagels.

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Tim Hortons is a leading coffee chain brand of Canada which serves beverages and snacks. Tim Hortons serves food items like donuts, pancakes, pancakes, coffee, lattes and strudels and many drinking beverages. The breakfast menu includes sandwich,bagels,hash browns,sandwiches,wraps etc. Tim hortons also has a menu for footlong sandwiches and burgers. Tim Hortons serves many types of coffees for example original, decaf and dark roast.

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The message that Tim Hortons sends is that their food is something both trusting and tastes better than places that have food sitting out for days, then given to you is more improved than traditional “ cafe and bake

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Whereas, Tim Hortons was established by Canadian hockey player, Tim Horton and the first open was in Hamilton,

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Tim Horton has a comparative advantage in terms of price competitiveness. They offer various menu with reasonable price. They have had the most franchises in Canada as well. Even though the company is moving to extend their area from Canada into foreign markets, the popularity of the company is still a range of around the North America. Whereas, Starbucks has the biggest strength of its brand name value in the world coffee industry.

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If people take the case seriously, they will agree the author that Tim Hortons has taken hold in the everyday lives of Canadians, because number of stores in Canada, the market share in Canada, customer stratification, the sales, public benefit activities, and business

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We would like to give templates and flyers with all the information about Tim Hortons. Moreover, we also prefer to offer free samples to earn the curiosity on them to taste our Tim Hortons food. Lastly, we are going to make a video clip of Tim Hortons advertisement with the help of our Tim Hortons staffs to catch everyone’s attention. Conclusion We really hope that customers

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