Canadian coffee and snack industry is facing increasing competitions because of the small capital requirement which causes low entry barrier (Alvarez, 2015); it confronts low globalization as the majority of coffee and snack shops operate locally (Alvarez, 2015). In this industry, Tim Hortons and Starbucks are two main dominators that own the majority of the market share (Alvarez, 2015). Since Tim Hortons and Starbucks are already matured in the domestic market and are continuously expanding to the global market, it grants the competitiveness for both companies (Alvarez, 2015). However, in order to increase the