Company Profile Of Tim Hortons In Canada

Company Profile Tim Hortons is known to be one of the biggest brands in Canada (Alini, 2017). Founded by the Canadian hockey player Tim Horton, he opened his first Tim Hortons branch in Hamilton Ontario in the year 1964. When Tim Horton died because of a car accident, his business partner Ron Joyce continued his legacy to make Tim Hortons be one of the brands that Canadians will love (Tim Hortons, 2018). Today, Tim Hortons are introducing themselves to all coffee drinkers and coffee lovers all over the world. They are not just loved by Canadians but also loved by other countries as well. Tim Hortons was able to successfully ventured out in their neighboring countries such as the United States of America, United Kingdom, Mexico, Spain and the

The Philippines is very much known as the nation of coffee drinkers (International Communicaffe, 2015). In addition, Filipinos are very much into sweets, that is why different doughnut businesses are prosperous in the Philippines. They currently have J.CO, Dunkin Donuts, Krispy Kreme and more. Furthermore, the company Starbucks that is considered as the biggest competitor of Tim Hortons is already in the Philippines for several years. With these being said, it is evident that Filipinos will also love the Canadian Chain Tim Hortons as much as they treasure Starbucks Coffee (Lu, 2016).

Demographic: Tim Hortons main target market is the adults, families and students that are fond of drinking coffee. Kids and student will also be able to enjoy Tim Hortons too since they have a variety of sandwiches, donuts, and timbits to choose from. Furthermore, Tim Hortons also offer Iced beverages, smoothies and yoghurt beverages which is very much suitable in the Philippines because of the hot and humid temperature. The company aims to deliver exceptional service to low and middle-class people by serving affordable prices to everyone.

They want to be the brand in mind of people instead of their competitors which offer expensive coffee. Consumers focus more on the convenience and lifestyle of the customer since most of their customers choose Tim Hortons because it’s fast and it fits their fast-paced lifestyle, especially the ones who work in a corporate setting. For businessmen, time is gold and should always be fast in everything that they do and Tim Hortons is there to provide it for them.

Behavioral: Filipino people are fond of drinking instant coffees at home, but instead of drinking the same coffee every day, they can try the fresh coffee of Tim Hortons (International Communicaffe, 2015). With their fast drive-thru service, customers can enjoy their cup of freshly brewed coffee in under 20 seconds. Having this kind of service to the customers will surely increase their productivity since they do not have to make their own coffee which is much more time-consuming.

Marketing Mix