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Tim Hortons: Company Overview

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It's important for Tim Hortons to continue promoting its Canadian heritage and connection to sports, as this helps establish a strong brand identity. Customers should feel a sense of ownership over the brand, which can be achieved by maintaining the company's values and delivering on customer expectations. Competitive Advantage Tim Hortons has maintained its competitive edge in the breakfast and coffee menus with the "Always Fresh" slogan, ranking second in market share. However, the brand has struggled to compete in the lunch and dinner time menus. In order to capitalize on current market trends, Tim Hortons could introduce healthy food options and expand its lunch and dinner menus. While food quality and taste are important to customers, …show more content…

While Starbucks provides an experience for customers to sit and enjoy their coffee comfortably, Dunkin' focuses on offering quality coffee and fresh donuts at lower prices and with faster service. In addition, their eco-friendly packaging communicates their concern for the environment to customers. Burger King focuses on the younger demographic by providing products that are comparable to McDonald's at competitive prices. They position themselves as a provider of high-quality, affordable, and delicious food. Burger King allows their customers to customize their sandwiches by offering a "have it your way" option at a similar price point. While McDonald's focuses on snacks like French fries and chicken nuggets, Burger King provides a wider range of snack options, including onion rings. Although some customers may perceive Burger King as a cheaper option, the brand positions itself as offering high-quality, affordable, and tasty food. However, some customers may not enjoy the taste of Burger King due to their sauce or buns. The brand is working on creating strategies to maintain consistent quality and standards across all their outlets to address this issue. Additionally, Burger King offers customers the ability to customize their sandwiches with their "Have it your way" promise. Overall, Burger King targets a younger market by offering similar products as McDonald's but at a competitive

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