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Engaging Latinos Case Study

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Are we still using the # system for the blogs? Which # is this?
Engaging Latinos via Social Media: Mainstream brands say “Hola”

There is no question that Hispanics use social media, but is it true that they lead the nation in social media engagement? According to The Social Graf, and many other reputable online sources the evidence keeps piling up. US Hispanics lead the general population in social media use—by the way, Hispanics also lead in mobile and e-commerce adoption.

This explains why so many brands across multiple industries are being bullish when it comes to reaching Latinos via digital channels. Brands like AT&T introduced #BetweenTwoWorlds, focused on reaching young acculturated Hispanics and Honda with “#Un Buen Fit.” So how is …show more content…

The company’s vice president of marketing, John Dillon, expresses how Denny’s—which is known as “America’s Diner”—recognized an imperative in catering to America’s true cultural makeup. To build better engagement with the Hispanic population, Dillon says Denny’s saw a need to create targeted content as opposed to pushing general-market ideas.

Here at MIC Food, we see this as a double, smart move—speaking to Hispanics in their native language and using social strategies to build a personal connection. Denny’s is likely relying on key data toward this end—for example, 68 percent of Hispanics use some kind of social network, compared to non-Hispanics, which figures only 58 percent.

To parallel its online efforts to build community with Hispanics, Denny’s has also begun introducing simple Hispanic influences and infusions into the menu such as chorizo and chipotle. Pizza Hut, on the other hand, introduced new ethnic ingredients including Thailand’s Sriracha sauce and Latino flavors like jalapeños and Peruvian cherry peppers. This shift shouldn’t go unnoticed—as noted in our “Baby Boomer” blog, leveraging the right products—products that resonate culturally and appeal to the entire Hispanic family—is a sure way to build consumer

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Chipotle Queso: The Key to Happiness Growing up I loved the flavors of Chipotle; the smoky meats, the charred peppers and the blend of delicious sides. One may ask why choose this advertisement for a company like Chipotle, because of the many persuasive images, textual messages, and vibrant visuals found in this mouthwatering piece. I consider this advertisement similar to an urgent announcement in which Chipotle is warning their customers to get excited that they finally have queso. Each and every day society craves food and as we all know, Chipotle competes with multiple restaurants in the mexican fast food field. My question is, what makes Chipotle stand out from the rest?

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• Briefly (1 paragraph) summarize the story in the video(s). Latino Focus - A Class Apart This video covered the Mexican- American historic civil rights court case Hernandez v. Texas in the 1950s. Discrimination against Mexican- Americans could be seen throughout the United States during this time but particularly in the southwest part of the country.

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810 Words | 4 Pages

12. Drawing from examples from the first and second episodes of the Latino Americans, describe at least three ways that Mexicans in New Mexico, California and Texas resisted Anglo domination and occupation of their lands (be sure to name specific historical figures). Mexicans resisted the Anglo domination in New Mexico, California and Texas and the occupation of their lands. In New Mexico with the initiation of the railroad system it also brought cattle ranchers that begin to take the lands away from Mexicans. Realizing they were losing their land the Mexicans fought back.

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713 Words | 3 Pages

BOTH GENERAL MARKET & LATINO FANS ARE MORE LIKELY TO USE PLATFORMS SUCH AS YOUTUBE, TWITTER, INSTAGRAM, PINTEREST, & SNAPCHAT Bomba Estereo General Market fans are more likely to use social media platforms such as YouTube (71%, 142 index), Twitter (58%, 185 index), Instagram (51%, 174 index), Snapchat (50%, 242 index), Pinterest (34%, 146 index), and Tumblr (33%, 334 index) compared to the average consumer. Although there is a considerable amount of fans using Facebook, the affinity towards the platform is similar to the General Market consumer average. Bomba Estereo Latino fans are more likely to use social media platforms such as YouTube (73%, 123 index), Instagram (59%, 139 index), Snapchat (58%, 186 index), Twitter (53%, 132 index), Tumblr (39%, 269 index), and Pinterest (36%, 137 index) compared to the average consumer. Although there is a considerable amount of fans using Facebook, the affinity towards the platform is only slightly above the Latino consumer

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792 Words | 4 Pages

ETHN 1100 Response Essay #1 For the second response paper, I will be covering the novel “The Latino Generation” written by the author Mario Garcia. This book goes over the generations of Latino Americans, mainly those whose families were immigrants and even farmworkers. For this paper, I will be going over some questions. The several questions that I will be going over include the critical points of the book, does this novel address the intersections of race, ethnicity, class, and gender, what are the impacts does the book have on Latinos in the country, how does the book relate to previous articles and other things that I have read, viewed, and listened to on Latinos, and finally, do I believe that the author found success when it comes to carrying out the

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1038 Words | 5 Pages

Mexican cuisine has created numerous jobs and economic benefits for the United States. Mexican cuisine’s benefits to the US were possible due to the strong representation and pride that Chicano culture places in its food and its willingness to share the culture. However, Burciaga also criticizes the inappropriate mixing of these cultures as the desire to commercialize Mexican food products has also reduced the quality and taste of Mexican products. He believes that fast food giants like Taco Bell “sell their mild imitations of the real thing” and have no place in Chicano and Mexican areas that have many different taqueria establishments (Burciaga 22). A critique such as this allows for a deeper appreciation of Chicano cuisine culture, by finding the best representations of this culture and the issues that the commercialization of these products produces.

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After carefully reviewing the article entitled Latino definitions of success: A cultural model of intercultural competence. As I can read the article I can see that the methods that are used are Phase 1 and Phase 2. The first Phase qualitative data interviewed deals with fifteen Latino who comes from a Midwestern city. The interview wanted to get a better understanding of the skills necessary for the Latino culture to become successfully in the United States. Some of the ways that participates were recruited were community and organization setting.

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Civic engagement will become incredibly important for the Latino population in America as we seek to enhance our political representation at the local, state, and federal levels. It is no secret that a Latino majority is coming to our great nation. According to the U.S. Census Bureau, in 2014 there were more than 20 million children under 5 years old living in the U.S., and 50.2 percent of them were minorities, mostly Latino. Given these numbers, it is especially troubling that research indicates a low level of civic engagement for Latinos across the nation. Because the number of Latinos in the United States is relatively large and growing, the extent to which Latinos remain less engaged in civic life represents a serious gap in America’s public

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415 Words | 2 Pages

One of my biggest supporters are my parents. Their support and conviction about the worth of acquiring an education has shaped my beliefs, values and ambition to continue higher education and use my career in a progressive way to give back to my community. Unfortunately, not everyone had the same support system like I did. Many of my peers struggled whether to continue their education or financially support their family. This is a very dangerous reality within the Latino community that needs to be addressed and resolved immediately.

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179 Words | 1 Pages

The aspect that most appeals to me from SCU’s strategic vision is the strong emphasis on educating leaders. I want to become a role model and leader for my community. Becoming a leader is important to me because I feel that minorities, such as Latinos, are underrepresented in society. I have taken steps to become more of a leader by being more involved in my community through volunteering and becoming the 12th grade class president at my school. However, these tasks are mere baby steps towards a future where I am a voice for my people.

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593 Words | 3 Pages

The concept of the American Dream connects with each individual different, but most would agree that it is the ability to live the way you desire and the freedom to choose your own route. The American Dream is about the freedom to obtain whatever you wish if you are clever and work hard enough. The reason why people from different countries come to America is to escape an unfair class system, to search for better opportunities for their families, and to live in freedom and security provided by the police and military. The American Dream for jihad radicalists in The Looming Tower is to establish an Islamic state worldwide. On the other hand, the Latino community wants to work hard, provide for their family, and live in peace.

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769 Words | 4 Pages

Companies that want to target Hispanic consumers need to understand the culture and implications behind it. One company that successfully managed to embrace the essence of the Hispanic Culture was Dr. Pepper. According to AdAge.com, Dr. Pepper launched their first Hispanic campaign in 2005. Dr. Pepper’s goal was to create a campaign with concepts that would work with both acculturated Hispanics who grew up drinking Dr. Pepper, and recent immigrants for whom it’s essentially a new product. The company created an ad with the use of code-switching between English and Spanish, and emphasized a word that could be translated in two languages, which is “inconfundible” and “unmistakeable”.

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605 Words | 3 Pages

Twitter is a great channel for providing news of craft breweries when they create an events or releasing new products because Twitter users are more likely to use it to follow for news (Barthel et al. 2015). The behavior of Twitter users provides an opportunity for the visibility of craft breweries on this platform when they release their breweries’ news and products, or create events. Yet Twitter is only popular among the target segment of craft breweries who are well educated (Bennett 2011; Duggan 2015) Surprisingly, Twitter has a low engagement rate compared to Facebook and Instagram, and Twitter is not as popular as Facebook and Instagram among United States adults. Additionally, although Twitter provide a hashtag feature for craft breweries to use for categorizing themselves (Jantsch 2010; Tuten and Solomon 2015), sharing the short length of characters and videos on the site would be a challenge for craft breweries if they are not familiar with this

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958 Words | 4 Pages

Background: Technological advances have made way for various avenues of communication such as text and multimedia messaging. Since its induction, social media has captivated users of all ages and has become a common staple in households across the United States and has had a significant impact on American culture.

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953 Words | 4 Pages

In today’s society, social media platforms engage their users and are able to manipulate them by making social media use the reality, influencing people to be bolder and more outgoing, and sharing

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