The Millennials As time passes each generation has its mark on the world, and things change. Every generation has its nickname, for those who are 46 to 64 are called Baby Boomers, 30 to 45 are Generation X, and finally 18 to about 29 are the Millennials. Each generation has left its mark on the world and since the Baby Boomers fashion, cars, and communication has all evolved and grown. The Millennials have impacted the world with their internet use and how they share everything. The way they socialize has impacted all industries, due to the fact that they are always using social media as in Face book, Twitter, and other sites. Companies and Brands have had to change the way they reach out to the youth and have to adapt to the change in order to survive and continue to be on top. Suzy Menkes writes “Marketing to the Millennials”, she talks about how Brands feel about getting the attention of the youngsters. She brings up Nowness.com, a website unveiled by Moet Hennessy Louis Vuitton, she begins to describe how …show more content…
They then begin to talk about an app that allows clients to book models with one Tinder-like swipe of an iPhone screen. This is just a small example of how advanced we have become and how fashion industries have began to reach out to people. "Because children and youth are heavy media users and early adopters of newer technologies, media marketing and advertising campaigns using both television and newer media are efficient pathways into children's homes and lives" Says another article from Princeton.edu that talks about how media targets children and much money they can bring into a network. These two articles talk about how technology has changed fashion and the way that Brands and fashion companies have been using media to reach out to the youth and getting around now a