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Suzy Menke's Marketing To The Millennials

902 Words4 Pages

The Millennials As time passes each generation has its mark on the world, and things change. Every generation has its nickname, for those who are 46 to 64 are called Baby Boomers, 30 to 45 are Generation X, and finally 18 to about 29 are the Millennials. Each generation has left its mark on the world and since the Baby Boomers fashion, cars, and communication has all evolved and grown. The Millennials have impacted the world with their internet use and how they share everything. The way they socialize has impacted all industries, due to the fact that they are always using social media as in Face book, Twitter, and other sites. Companies and Brands have had to change the way they reach out to the youth and have to adapt to the change in order to survive and continue to be on top. Suzy Menkes writes “Marketing to the Millennials”, she talks about how Brands feel about getting the attention of the youngsters. She brings up Nowness.com, a website unveiled by Moet Hennessy Louis Vuitton, she begins to describe how …show more content…

They then begin to talk about an app that allows clients to book models with one Tinder-like swipe of an iPhone screen. This is just a small example of how advanced we have become and how fashion industries have began to reach out to people. "Because children and youth are heavy media users and early adopters of newer technologies, media marketing and advertising campaigns using both television and newer media are efficient pathways into children's homes and lives" Says another article from Princeton.edu that talks about how media targets children and much money they can bring into a network. These two articles talk about how technology has changed fashion and the way that Brands and fashion companies have been using media to reach out to the youth and getting around now a

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Summary Paul Ziobro’s article entitled as, “Target Revamps Groceries for Millennials” that was published on the 2nd of March 2015 present the plans that are being carried out by Target Corporation in a bid to attract millennial individuals who in this case involve people who were born in 80s and 90s (Ziobro, par.12) The article gives some of the steps that have been adopted and some which are yet to be implemented by Target Company in order to gain a competitive edge of other firms in the same industry. Ziobro mentions that, Target is focusing more on groceries and the addition of organic foods in its stock. This is mainly prompted by the projection that processed and packed foods are losing favor with their customers with time (Ziobro, par.

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In today’s society smart luxury and fashion brand markets need to catch attention of the millennials. Millennials prefer social media to receive marketing due to the change in technology. Although many markets are going out of there comfort zones

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1198 Words | 5 Pages

In her article “Marketing to the Millennials,” Suzy Menkes addresses the controversial topic of how companies and brands are changing the way they advertise to reach “younger” consumers. Menkes believes that finding a way to reach a generation that is so involved in social media and technology is the “focus of every smart luxury and fashion brand.” (Menkes, 497) She suggest that instead of the advertisement trying to sell the product, the marketers should be focused on what the consumers have to say. Although technology plays a big role in the 21st century, it is not always efficient in marketing and advertising, due to the fact that millennials are constantly using social media and technology for self-entertainment rather than marketing.

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508 Words | 3 Pages

Everywhere we go, Millennials are a topic of discussion; however more often than not they are being spoken about in a negative tone. Within Johnny Oleksinski’s article “I’m a Millennial and My Generation Sucks,” he argues how everything said about the Millennials is absolutely correct and how his generation sucks. He goes on to say that he falls into the “old soul” group: the ones that are 26 but feel like they belong in an older generation. His audience is primarily the Millennials and his argument is addressing how everything said about them is true and logical and he can prove it because he is apart of the generation. Oleksinski talks about how difficult it is to be so different compared to everyone else in his generation and then goes on to say: “This is my number one rule:

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835 Words | 4 Pages

In conclusion, media consumption plays a imperative role in the consumer consumption, especially in teenagers. Often we are bombarded with negative propaganda and negative messages that can lead to hating our self-image and lowering our self- confidence. It is alright and healthy to look like a woman, curves. It is not healthy to look emaciated and malnourished. Beauty is not about how many ribs you can see, or how bony your legs are.

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I always thought the generations were named in alphabetical order and then some generations gained nicknames over time. However, now knowing they are based on events in those generations' lives, especially tragic ones, I am rethinking what each generational name really means or refers to. I am appreciative that she included examples of the events that shaped the generations’ names as it gives perspective on the whole naming process. I was also intrigued by the suggested names for the 1995-2012 generation, especially considering the generation is now named. I am wondering where the name “Generation Z” came from, and if there are any nicknames that marketing agencies are producing to promote products to the 1995-2015

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451 Words | 2 Pages

The article The Waxed Generation by The Denver Post expresses how today’s society has transformed into a generation perverted on the impression of beauty; revealing the negative effect society and social media has on teens. Anywhere from magazines, phones, commercials, and movies; teens are constantly pressured to keep up with newest trends and the “Hollywood image.” The author of The Waxed Generation expresses the impact our society has on our image. “On TV, we watch shows glorifying plastic surgery, makeovers and beauty contests. On magazine covers, we find digitally enhanced bombshells and sculpted hunks.

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The children all needed supplies like food, schooling and automobiles, and their parents were the ones to pay for it. “The young were given a fixed income to throw away their money on music and toys” (Generation Ageless) . The children consumed whatever was marketed towards them, all with their parents money. Major industries noticed this and created new products to market towards them, such as fashion, hair styles and music, the generation was “responsible for advanced marketing tactics and fads” (Born at the Right Time) . The generation was the first to have television, watching an of “average of 6-7 hours a day” (wikipedia.com), marketers had all new platforms to sell their products.

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In the essay, “The Beat Up Generation”, by Abby Ellin (2014), within several discussions she explores and discusses the division and differences among generations that differ by age group starting with the baby boomers to the GenXers leading up to the generation today, the millennials. She uses factual evidence, examples, studies, and stereotypes to show how millennials are highly criticized by the older generations although they are better to adapt and needed in the changing world. The purpose of the essay is to point out these differences and criticism amongst the generations, how predecessor generations misunderstand the millennial generation. The intended audience refers to any individual that falls into the each generation.

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The millennials has been giving a bad rap and labeled many things, some included entitled, whiny, and

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Baby boomers are a great generation from 1940 to 1950 and there are millions of them. Almost exactly nine months after World War II ended, “the cry of the baby was heard across the land,” and that’s exactly what everyone did. Over 76 million kids were born during this period, making it the fastest population growth ever. That generation also makes up over 40% of the US population, which at this time are still the largest generation. The baby boomers have had a major effect on the whole nation.

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Nowadays, it seems to be that the news and marketing define what is and what isn’t. They control everything that we see, when we see it and whether or not we like what we see. This is the power of the media. In the essay “Commodifying Kids: The Forgotten Crisis,” Henry Giroux goes into depth on this subject. More specifically, he talks about media in regards to the kid’s market.

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2108 Words | 9 Pages

Millennials are a generation of people born between the early 1980s and the early 2000s. Specifically 1982-2000, and if you think baby boomer’s parents procreated at a high rate well they taught their offspring to do much of the same. Millennials are now 18-36 years of age and comprise of twenty-four percent of the US population, but that 's about the only similarity between the baby boomers and the millennials. Other than the sheer size of the two groups millennials are becoming a generation that the United States couldn 't make up if they tried. Only twenty-one percent of millennials are married while forty-two percent of baby boomers were married at the same age, almost one out of every four millennials have a bachelor degree or higher making them the most educated generation ever seen.

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599 Words | 3 Pages

But wait were not the baby boomers the generation of “the pre-AIDS years of free love, the free education, the happy dilettantish flirtations with radicalism,….. the big cars, the enduring sense of smugness”(Hawking). Furthermore, now they have the nerve to accuse their kids for their repercussions. The millenials are the general population who having to experience the “hangover from the baby boomers party”(Hawking). Millenials are drowning in college debt and having to pay off liabilities that the baby boomers generation created.

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3693 Words | 15 Pages

It is argued that better collaboration between practitioners and researchers is needed to ensure that an understanding of how children engage with digital media can inform good practice (Miyazaki, Stanaland et al.2009). Not surprisingly, academic research on digital marketing communications to children lags behind industry developments. There is little research published, from a relatively small number of coun-tries, and with limitations in terms of research focus and

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