The Perfect Name For The Next Generation Of Americans By Mary Meehan

In the article, “The Perfect Name for the Next Generation of Americans,” Mary Meehan explains that generations all have distinct characteristics that influence their attraction to products, and these characteristics come from the events that those generations’ experience, which are often established in the generational names. Mary Meehan develops this by giving examples of events/characteristics in other generations’ lives, and how those events correlate to the generational name and traits they have today. Meehan’s purpose is to inform on where the generational names come from in order to show how to market products to those generations, especially the 1995-2012 generation, which at the time would be “new.” Meehan’s target audience would include

I always thought the generations were named in alphabetical order and then some generations gained nicknames over time. However, now knowing they are based on events in those generations' lives, especially tragic ones, I am rethinking what each generational name really means or refers to. I am appreciative that she included examples of the events that shaped the generations’ names as it gives perspective on the whole naming process. I was also intrigued by the suggested names for the 1995-2012 generation, especially considering the generation is now named. I am wondering where the name “Generation Z” came from, and if there are any nicknames that marketing agencies are producing to promote products to the 1995-2015

Logos is the appeal to logic in an argument. Most appeals to logos are rooted in the inclusion of facts or statistics. Meehan uses statistics to reinforce her ideas on cultural influences of the times impacting generational outlook/opinions. Meehan also uses historically accurate information to show how generational names are affected by historical events. The chart, “Generational Profile: Major Consumer Groups in U.S.” shows the generational names, the ages of those generations, the amount of the population that each generation is, and each generation's outlooks/beliefs (Meehan 3). The chart provides statistical information important to those who are trying to figure out their audience. When marketing a product, it is important to understand which audience would be most beneficial to appeal to. The chart helps build credibility for the article as it supports what Meehan is explaining. The chart also reinforces the idea that because Meehan’s argument is supported by facts, it is correct; therefore, it should be believed. Meehan iterates, “Gen Xers are recognized for their independence, authenticity, thrift, and balanced outlook on life” (Meehan 5). Meehan supports her claim by showing examples of characteristics that each generation has. These certain characteristics define them and their perspective. Understanding that Gen Xers like thrift, whether that be thrifted or vintage. Such information is important to