The Baby Boomers and the Economy.
The most famous generation of them all, the baby boomers had a tremendous impact on Canadian life, industry and culture. The baby boomers were a large influx of child born after World War II between 1945 - 1966. Approximately 76.4 million children greatly impacted Canadian society and culture after the war. The baby boomers were “the biggest players in the Canadian industry and economy” (Generations in Canada) . This essay will explore how the baby boomers were responsible for changing the economy and consumer base by creating new markets, a new industry and workforce including post secondary education and work standards, and how they created and improved new services including education, healthcare and living space.
The baby booms loved to consume, they became the biggest consumers of their time,
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The children all needed supplies like food, schooling and automobiles, and their parents were the ones to pay for it. “The young were given a fixed income to throw away their money on music and toys” (Generation Ageless) . The children consumed whatever was marketed towards them, all with their parents money. Major industries noticed this and created new products to market towards them, such as fashion, hair styles and music, the generation was “responsible for advanced marketing tactics and fads” (Born at the Right Time) . The generation was the first to have television, watching an of “average of 6-7 hours a day” (wikipedia.com), marketers had all new platforms to sell their products. As the generation grew they would soon need to buy their own cars, houses and groceries. Many getting married as young as