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Swot Analysis Chipotle Mexican Grill

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Companies Overview
Chipotle Mexican Grill (CMG) is a chain of Mexican food restaurants. The restaurants provided the fast, great hand prepared good foods by using high quality ingredients. This idea and process are continued for more than 20 years. The first one was established in 1993 in Denver, Colorado by its founder, Steve Ells. At the beginning, Ells loaned $85,000.00 from his father. Now, the company has more than 1,900 restaurants across the United States, Canada, United Kingdom, Germany and France and more than 53,000 people (Yahoo Finance, 2015). In addition, Chipotle operates 11 Shop house Southeast Asian Kitchen restaurants and Pizzeria Locale franchise chains in the United States. Based on the solid foundations of “Food with integrity”

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