William Lutz With These Words I Can Sell You Anything Summary
By misinterpreting and attacking the nuanced areas of the opposition’s argument, one is able to elevate his own argument while degrading that of the opposition’s. Even when an argument is sound and logical, if it contains a single unclear phrase open to interpretation that is followed by critical mockery, it appears inconsequential and foolish to an audience. Such is the case in an exchange between Richard Seaver, the Executive Vice President of the Grove Press publishing company, and Ira Herbert, an executive of Coca-Cola, regarding their common use of the marketing slogan, “it’s the real thing”. Herbert’s argument is innately logical but poorly supported and executed.
On its face, Jennifer Price’s “The Plastic Pink Flamingo: A Natural History” is an enthusiastic essay that sings the praises of the 1950s American plastic flamingo culture. Below this upbeat façade is a well-crafted critique of American culture that has lasted from the 20th century into the new millennium. Price weaves this undertone narrative with her sarcastic diction, historical references, and slight references to American cultural facets. Throughout the essay, Price’s diction remains very upbeat and cheery, almost annoyingly so.
Adrienne Lafrance, in ¨Alphabet, Jigsaw, and the Puzzle of Google’s New Brand,¨ conveys a message that consumers need to take a closer look at companies because are deceiving consumers through branding. The author transmits this message through using the rhetorical triangle, diction, and rhetorical transaction. The rhetorical triangle is the first technique most authors use when writing. Lafrance wrote her article towards a tech-savvy audience and posted it in the technology section of The Atlantic.
In the essay, “Life under the Chief Doublespeak Officer,” the author, William Lutz, describes the use of doublespeak and its effects on society. Life under the Chief Doublespeak Officer’s purpose is to express to the reader the way corporations try and cover up the real meaning behind what is going on through the use of doublespeak. The saying, “say what you mean and mean what you say” is the complete opposite of what doublespeak is. Double speak is saying what needs to be said to cover up the real meaning or thing that is actually happening. Throughout the essay, Lutz constantly uses specific details in verbalizing the many way doublespeak is used and gives clear and concise examples to support each of his points.
Advertising has been around for decades and has been the center point for buyers by different subjects peaking different audience’s interests. Advertisers make attempts to strengthen the implied and unequivocal messages in trying to manipulate consumers’ decisions. Jib Fowles wrote an article called “Advertising’s Fifteen Basic Appeals,” explaining where he got his ideas about the appeals, from studying interviews by Henry A. Murray. Fowles gives details and examples on how each appeal is used and how advertisements can “form people’s deep-lying desires, and picturing states of being that individuals privately yearn for” (552). The minds of human beings can be influenced by many basic needs for example, the need for sex, affiliation, nurture,
Advertisers create false realities and exaggerate the abilities of their products in order to attract
This quote from Jodi Picoult shows how words have the ability to completely change the way someone thinks or feel when they are used negatively or positively towards someone or a big amount of people. When words are used in a negative way towards someone, they are like eggs, described by Picoult, they make a “mess” because they leave someone feeling incomplete and sad. Words, when used positively, have also the power to make someone feel better about themselves. In the Book Thief, this quote shows that Hitler’s use words have the power to persuade people to believe in his political views which leaves them to go against an entire group of
In her essay, The Legacy of Eleanor Roosevelt, author Betty Houchin Winfield argues that because of her journalistic career and the precedent she had on the role of the first lady, Eleanor Roosevelt was one of the most influential women in American history. Winfield, unlike many other authors who write on the topic, does not spend an extensive amount of time focusing on Eleanor’s works in organizations and charities. However, Winfield chooses to support her argument by supplying ample information concerning the precedent Eleanor left not only on the role of the first lady, but also on the role of the American woman. Although only briefly mentioning her active involvement in several organizations, The Legacy of Eleanor Roosevelt is effective in demonstrating how by
Wherever you may go often you will see advertisement. It may come in many different forms such as a poster on a telephone pole telling someone about a yard sell. Perhaps a bench ad or a television commercial. On a milk carton or box of cereal, whatever the form it’s all around us. Have you ever thought, what is the point of the advertisement?
These advertisements are created in a way that capture’s the audience’s attention and makes them want to purchase the product. In specific, the ad “It’s Beautiful” and “Taste the Feeling of Summer with Coca Cola” are only two of multiple others that sells their product successfully with the use of the rhetorical appeals:
Society is constantly progressing to improvement, and language can reflect that drastically (Bulletin). To conclude, slang from the 1920s has impacted language used in the current era. While times and motivations have changed, the vibrant meaning of slang words and the reasons behind their use stays the same. Social liberation, freedom, relaxation, music, and political activism will always spawn interesting words in every generation, and common place terms will gain new meaning in the world of tomorrow.
At some point in everyone’s lives, they get the opportunity to name something. Whether it is a toy, a dog, or a kid, people usually put in a grand amount of effort in making this decision. The reason for this is people acknowledge that names can influence us on how others interpret or act towards someone or something. We also just try to pick the right name to describe the object. In the article, “What’s in a Name?” by Roger Dooley, he talks all about the importance of naming in the world of advertising and in our general lives.
Advertisements are everywhere, on television, radio, social media, billboards, magazines, and even on yearbooks. On the other hand, would it not be nice if every advertisement an individual saw, read, or heard were actually true? Like using Axe body spray really did attract women or eating Snickers truly made one satisfied in seconds? Yet, most of the time the advertisements that seem too good to be true, actually are. In fact, countless of ads are only slightly true and instead filled with many common errors in reasoning, known as logical fallacies, a sneaky marketing technique companies utilize to trick a consumer into giving them their undivided attention and money.
There’s an old saying that “sticks and stones may break your bones, but words will never hurt you.” In reality, that saying is wrong. Words hurt a person as much as punch or a kick can. It may not hurt someone physically, but it can scar someone mentally and emotionally. Due to the topics they are associated with, certain words or phrases can elicit strong reactions; some are positive, while others are negative but nonetheless, they all leave an impact on people.
The term exaggerate is a Latin word ‘exaggeratus’ past participle of exaggerare which means “to heap up, increase, enlarge, magnify, amplify, exaggerate”. The act of exaggerating is an act of doing or representing in an excessive manner; a going beyond the bounds of truth, reason, or justice; a hyperbole; or an overstatement. It is a representation of things beyond natural life, in expression, beauty, power, vigor. The term over-exaggeration simply means excessive or strong exaggeration.
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