The term exaggerate is a Latin word ‘exaggeratus’ past participle of exaggerare which means “to heap up, increase, enlarge, magnify, amplify, exaggerate”. The act of exaggerating is an act of doing or representing in an excessive manner; a going beyond the bounds of truth, reason, or justice; a hyperbole; or an overstatement. It is a representation of things beyond natural life, in expression, beauty, power, vigor. The term over-exaggeration simply means excessive or strong exaggeration. According to Webster’s Encyclopedia Britannica, the term exaggerate mean to think of or describe something as larger as or greater than normal. i.e. Exaggeration is a comment or description that makes something seem better, worse, larger, more important, etc. …show more content…
No one can prove them either. Puffery is characterized by exaggeration and hyperbole. Advertisers use exaggeration and hyperbole to get people's attention and make their message more memorable and impressive. The claims in puffery are obviously exaggerated to get people's attention; it is an accepted advertising technique in many countries. Puffery claims are subjective and are a matter of opinion. Puffery often uses superlatives such as "best," "fastest," "tastiest" and "freshest", etc. Puffery does not intend to deceive. Advertising that deliberately misleads or makes false claims is illegal, while puffery is legal. Puffery often takes the form of “non-product” facts or information not specifically about the product and therefore not directly ascertainable as being truths, falsehoods, or deceptions specific to the product. Non-product facts are typically about consumers: their personalities, lifestyles, fears, anxieties, etc. Puffery can also be “artful display”, the visual presentation of a product. Although it is not well defined by law, visual exaggeration is ever-present in ads to enhance moods, excite viewers, and more. When puffery crosses the limits it becomes