What Makes Publix Stand Out From Its Competitors

Core Values/Norm

What makes Publix stand out from its competitors? Quality service is the marketing strategy Publix uses to attract its customers. For years they have delivered top rated service to its customers, employees and the community. In fact for the past five years, Publix was rated “Highest in Customer Satisfaction with Supermarket Pharmacies by J.D. Power & Associates”.

When comparing Publix to one of their main competitor such as Walmart. I strongly believe you get what you pay for. Walmart lures customers by lowering (roll back) prices. However, they lack quality service. The checkout lines are always long, they are constantly out of stock and they provide poor customer service. On the other hand, Publix prices are slightly

Jenkins on a simple philosophy: Take care of the people, and they will take care of the business. People, in this case, means both the customer and the employee. Workers here — nine out of 10, in fact — take real pride in the service they provide, and many often go above and beyond for the people who shop at Publix. One employee once drove eight hours to visit a long-time customer in the hospital; another cooked an entire Thanksgiving dinner for a customer who’d fallen on hard times.

Diversity

Living in a global market you deal with people all over the world from different ethnic backgrounds. Publix stores are located in a diverse community therefore they deal with all types of people on a day-to-day basis. From the people they employ, to the customers they encounter, as well as the distributors they purchase from. When you have a diverse workforce, the stronger your team is the more value you can bring to the company. Fortune 500 companies are successful today because of