American Air Line Investment Essay
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In order for Spirit Airlines to capitalize on their strengths is to continuing to grow in the market of aircraft. Expanding in the industry will continue to increase their revenue. Also, Spirit airlines need to think of which amenities are most important to the majority of their clients and offer those amenities free of cost. Yes, they would have to increase the base price slightly in order to be able to offer these amenities free of cost, but it is possible that Spirit airlines can still be cheaper than their rivals. Spirit airlines offers their customer’s amenities only if the customer is willing to pay for them.
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For instance, with the global financial crisis and later the Eurozone crisis, the number of travellers has significantly reduced due to economic hardships. This has affected the profit levels of the airline as well as slowed down its growth prospects. The airline also faces intense competition from other low cost airlines forcing it to extensively invest in product differentiation to counter the competition. This is an expensive
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