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American Airlines And Delta Airlines

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INTRODUCTION
American Airlines, United Airlines and Delta Airlines are the top leading air transportation carriers in the US market. These three airlines have been operating and dominating in the industry for nearly a century. These three companies have been leading the industry by an example when it comes to the environmental, social, and economic challenges their industry poses. What follows is an assessment of the industry focusing on improving Corporate Social Responsibility initiatives through uniform adoption of GRI’s most current G4 Standard, the Value Chain framework of Porter & Kramer, and the CSI framework advocated by Pearce and Doh.
GRI MEASUREMENT ADOPTION
Though the three airline carriers have implemented Global Reporting Initiatives …show more content…

Delta links it so clear that their stakeholders can understand quickly how and where management is leading the company to an improved Triple Bottom Line.

If every airline organization adopts the reporting technique Delta Airline does, opportunities to improve the industry’s environmental, social, and ethical challenges would be easier to identify. It would also allow stakeholders to compare airline companies’ sustainability performances. Moreover, it also allows the airline industry to collaborate in long-term sustainability strategies which would benefit everybody. It’s a win-win situation.
PORTER & KRAMER VALUE CHAIN INTEGRATION
According to Porter & Kramer’s framework, the foundations of the value chain include all activities necessary to produce a company’s product or service. These activities must create value for consumers and generate profits for the company. Opportunities exist along the value chain to improve the social, environmental, and economic impact of operations. No process is without waste or opportunity for improvement. The opportunity to realize better returns to the shareholders should provide incentive to identify points along the value chain where adjustment or significant realignment will improve ROI, ROE, and …show more content…

As with value chain integration, companies in the industry have embraced a scattershot approach. Pearce & Doh offer a better approach: identify those opportunities where the core business activities and the scope of the company’s operations create genuine leverage to bring other stakeholders to the table, creating lasting beneficial change. Airline management, collaborating with their stakeholders, should work to identify the One Big Thing a airline could do that would make a lasting positive change, rather than focusing on multiple things at

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