American Values Listed In The MKTG Principles Of Marketing

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American Values & Marketing The American Values listed in the MKTG Principles of Marketing are: Self-sufficiency: Needing no help from others. Upward mobility: Work hard and you will gain success. Work ethic: Dedicated to work and other objects of a person’s life. Conformity: Not treating people different. These key aspects are what Americans live by. Now in the year of 2015 Americans have slightly stretched what their values are. From what the Americans in the past used to think to find the new social norms of the century. Newer values include; Democracy, Champion of the little guy, Freedom of religion, entertainment. These are just some of the values that Americans today believe in. These all fit in to marketing because these values