1) On Page 52, Carroll writes, “The rhetorical situation and rhetorical triangle are two ways to begin to understand how the rhetoric functions within the context you find it.” I found this to be very important because it can help the reader understand how to analyze rhetoric and argument as whole. Aristotle’s rhetorical triangle shows the relationship between Logos, Ethos and Pathos. The triangle shows how each they coincide with one another to make the most compelling and persuasive argument. Yet each of these persuasive techniques is situational.

2) On page 48, Carroll writes, “Rhetorical messages always occur in a specific situation or context.”
Carroll is speaking to Rhetorical messages or in simpler words subliminal messages and how