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Chobani Yogurt

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When passion drives a man, no one or no circumstances can stop that man to achieve success. The world is full of such examples. The CEO of Chobani yogurt is also an example of such people. Hamdi Ulukaya had a thing for yogurt from start while growing up in a region in Turkey for sheep farming and cheesmaking. And one day when he saw the opportunity he converted that thing into a business without any previous experience in the yogurt business industry and Chobani Yogurt went from revenue of 3 million in 2007 to over 1 billion U.S dollars in 2012. This is the reason why Ernst & Young have announced to name him as their 2013 entrepreneur of the year and this is the reason why I have selected him to be part of my research report. Who is Hamdi …show more content…

In Turkey, his mother use to make yogurt for him. He loves thick sugary taste of yogurt. But, as he quote "He never loved the U.S yogurt and found it disgusting and watery". He uses to make yogurt for himself whenever required at home. That's why the sale advertisement of a Yogurt factory in upstate New York just 65 miles away from his cheese factory he became interested in buying it at once. Start of Hamdi Ulukaya and Chobani Hamdi came to U.S to study business and English in 1997 and in his earlier career, Hamdi use to work as a dish washer in Brooklyn, Hamdi use to import cheese for his family and others also liked the imported cheese. Based upon the interest of people, Hamdi put up a feta cheese factory named Euphrates in central New York in 2001. But cheese was not the first choice for business (Bloomberg-BusinessWeek). Hamdi stumbled upon a junk mail advertisement of fully equipped yogurt factory in upstate New York which was being sold by Kraft and instead of appealing arguments and points from his main advisor and business attorney; Hamdi bought the factory in less than one billion dollars. Why Hamdi is Successful So, how Hamdi Ulukaya went from being a dishwasher to a small cheese factory owner to a CEO and founder of a billion dollar company Chobani and what is the reason that he is selected as entrepreneur of

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