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Effect of advertising on children
Effect of advertising on children
Effect of advertising on children
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Analysis Of Kid Kustomers By Eric Schlosser
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‘It 's not just about getting kids to whine,’ one marketer explained in Selling to Kids, “it 's giving them a specific reason to ask for the product” (Schlosser 43). McDonald’s advertisements, for example, clearly have a straightforward aim: target children. They create an environment that children would enjoy; this includes the creation of Ronald and the decoration of the restaurant with fun, playful objects. Advertisers are so concerned about creating an impactful, meaningful ad that they spend time analyzing the specific age group they are working with. Schlosser evaluates the seven major nagging techniques that accompany most children’s request to buy something or go somewhere.
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Kids can be taught that what’s on an ad isn’t necessarily what they need.” At the end, marketers must maintain an appropriate structure or strategy without using people in a bad way. If it’s possible for a child being obsessed with a toy and food box, then it’s possible for him to like a sweet fruit box with an interesting book or comics, magazines etc. if we can support or teach them. We must accept that healthy food, exercising, protecting environment, enjoying beautiful sides of life, even choosing the best music or watching the proper advertisement - they are the best solutions for a good future even though they may be hard for some people to adapt.
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Over the past twenty years, the amount at which advertisers are advertising to children is astonishing. Advertising directed towards children has estimated at over 15 million annually that’s almost three times more than what it was 26 years ago! Toy companies, fast food places, and retail stores are very eager to target children-maybe even a little too eager. Advertisers are consciously targeting children. Most advertisers are targeting children because they're easier to get hooked on a product.
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