Analysis Of Sarah Mower's Is The Fashion World Finally Embracing Diversity
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Lianne George was a writer for New York magazine and Metro TV, and a reporter on the arts for the National Post. Currently, she is a senior editor for Maclean’s, in which the article, “Why Are We Dressing Our Daughters Like This” was published. Maclean’s is a popular magazine which covers national and worldwide political and social issues concerning families in the United States and Canada. The targeted audience is educated, in the higher middle class, and around forty years old with an equal men and women reader ratio. In the article, George clearly shows how in society younger girls are shifting towards dressing more provocatively from marketers introducing them to sexual trends.
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In the case of Janet Mock, her identity as a Hawaiian and African American only made it more difficult to represent herself in American society where not only are all standards of beauty assumed to be cisgender but also rarely factor people of color into the equation (194). This reality is best represented in a statement which reads, “I was a mixed black girl existing in a Westernized Hawaiian culture where petite Asian women were the ideal, in a white culture where black women were the furthest from the standard of beauty, in an American culture where trans women women of color were invisible.” (Mock 194) In stating this, Mock is showing how the culture in which she was raised gave her no standards for what it meant for her to be beautiful, thus making it more difficult to not only find self confidence, but also meet physical standards for what it means to be a woman (Mock 194, Vries 56). Mock explains how significant it was for her when the media began to focus on Beyonce in Destiny’s Child because it gave her an image of a woman that she could truly relate to, as the media rarely focuses on black women as a standard of beauty
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Everyone has their flaws as no human being is perfect nor will one ever be perfect either. “There are plenty of beautiful women that do not fit the projected form of beauty that we have been taught to idolize. Still, women constantly attempt to change the way their bodies are meant to be, in order to look like the edited models and airbrushed actresses we see in our favorite shows, movies and magazines.” (Curly) Women working behind magazine companies are playing apart in the downgrading of women as well and some don’t even know it. An average magazine cover is either a woman known to society as a very pretty or attractive woman, with a face full of makeup and on the side bringing attention to the main article of something like “find out the simple way to get this amazing body or how to lose weight in 10 days.”
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Thirdly, we can discuss the healthy and suitable way to achieve your own personal appearance goals. Fourth, we can change up the media and celebrity culture. By allowing a wider variety of figures into this industry it will allow women around the world to feel comfortable in their own skin. Fifth, we can eliminate the comparison and competition we have with one another to “look the best” and “be the sexier women.” Lastly, and this goes to all women, we must learn to have respect in ourselves and look after ourselves and one another to be beautiful individuals in our own, unique way (Ramsey).
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One of the categories in being the ideal woman is being conventionally beautiful because, according to the media, a significant portion of a woman’s self-worth rests in appearance. This can be seen through women’s magazines in particular, which promote altering one’s appearance leads to the significant improvement of one’s “love life and relationships, and ultimately, life in general” (Bazzini 199). Therefore, the media presents a direct relationship with beauty and success: the more attractive a woman is, the better her life will be. Thus, a woman must the take initiative to look beautiful in order to be successful. Through the repetitive exposure of the same type of image in the media, what society considers beautiful often resembles a definitive checklist.
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From magazines to advertisements, women are constantly being exposed to beauty ideals - many of which are unattainable. This results in women falling victim to the manipulations and lures of the marketing industry. Since its establishment in 1886, Cosmopolitan has been a popular source for women to turn to for advice on relationships, sexual activity and popular culture. During its inception, the magazine was published as a women's fashion magazine initially depicting articles on families, home decorating, and the progress of science and technology. However, while Cosmopolitan is still viewed as a magazine targeted towards women, the methods in which the magazine attracts women have dramatically evolved.
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The media portrays these unrealistic standards to men and women of how women should look, which suggests that their natural face is not good enough. Unrealistic standards for beauty created by the media is detrimental to girls’ self-esteem because it makes women feel constant external pressure to achieve the “ideal look”, which indicates that their natural appearance is inadequate. There has been an increasing number of women that are dissatisfied with themselves due to constant external pressure to look perfect. YWCA’s “Beauty at Any Cost” discusses this in their article saying that, “The pressure to achieve unrealistic physical beauty is an undercurrent in the lives of virtually all women in the United States, and its steady drumbeat is wreaking havoc on women in ways that far exceed the bounds of their physical selves” (YWCA).
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