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Analysis Of Schlosser's 'Trusted Friends'

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In chapter two, "Trusted Friends", Schlosser points out some of Ray Kroc 's marketing strategies. Instead of telling people he was in the restaurant business, he claimes he was in the show business. These strategies were targeted towards children, which was a booming industry during this time. Therefore Ronald McDonald was created. He and Mickey Mouse soon became rivals, even though they were a part of different industries. WHy did Kroc want people to think he was in the show business instead of the restaurant business? And why creat a rivalry that 's not in the same industry as him?
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