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Analysis Of Target's Website

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The company target is loved by many thanks to how convenient and accessible it is. Whether it is for groceries, clothes, or shopping for the family you can pretty much find it all, sometimes even the things you don’t even need but just gravitate towards. Their website is no exception to the temptation of wanting to buy everything in sight. Targets website is designed in a way in which is not only easy to navigate but also draws in people to continue clicking throughout their website to find what they need and more. Target not only uses strategies such as weasel words (William Lutz) but also visual hierarchy (Linda Flowers) and the rule of thirds (Peep Laja). Target is very strategic when it comes to what they display on their …show more content…

Their website then displays ‘’20% off’’ as well as ‘’starting at $5’’ which further backs their claim that their customers will be able to get the items they want for less money. The catch phrase that target uses is a strategy that is explained by William Lutz, which is called a weasel word or in this case a weasel phrase. Weasel words ‘’make claims without making a claim’’ therefore there are no specifics when it comes to their catch phrase nor is anything promised such as ‘’expect more’’ which is very broad and the audience can infer what they each find to be fitting. We also see more weasel words in sections that read ‘’spring essentials’’ , ‘’fresh finds’’ and ‘’refresh and reset’’ which once again draw people in but make no actual promises as to what is advertised to their audience. This is only one of their few claims on their website that is backed by a strategy that encourages audiences to be intrigued and want to shop around for more essentials and additional fun grabs along the …show more content…

The author Peep Laja best describes these strategies in his article ‘’Effective Web Design Principles’’. Laja describes that the white space strategy allows for a website to look more clean and organized rather than the website looking chaotic and challenging to navigate through. At the time of initial analysis, of the website Target was also following the rule of thirds which displayed three sperate products or ideas in three pictures which made it so that costumers navigating the website were not overwhelmed by the amount of products and goods displayed and rather they could focus on three focal points which is easier on the eyes. Lastly, the main key point that makes the Target website so nice is the visual hierarchy that is used throughout. This allows for the audience member that is viewing the website to grasp the more important information first and then the less important information

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