Sir Isaac Newton's Third Law

The Candle of Newton’s Third Law
In his Third Law Sir Isaac Newton tells us that for every action there will be an equal and opposite reaction. That is to say when a rubber ball is dropped to the floor it will react (bounce off) with the same amount of force that it acquired during its descent. This means that the ball will move away from the floor and will do so in the opposite direction. This sounds logical and makes sense in scientific terms however; this equation carries no strength when it comes to crisis management. It is a great pity that Sir Isaac Newton did not leave us with an effective equation to deal with dilemmas! When applied to something as complex and intricate as crisis management the law would end up reading something like

In the case of this third law, an equal and opposite reaction will not always be the correct solution. As humans we can act in unpredictable ways and that is a powerful tool in crisis management. Remember that the tools and methods that you have at your disposal are stronger than the crisis. When we add this specific tool to our crisis management kit, along with initiative, calm, and logic, we are securing our victory. We need to remove the barriers in our minds that tell us what is meant to happen according to science and rather listen to our own logic (but not our heart.) When we act in this unexpected way, when we counter with a small solution rather than a large one or act towards the crisis instead of retreating, we rise above the

Humanity is fragile and mysterious and not always subject to the laws of the universe. Crisis is also not subject to these laws and thus does not need to be met with prescribed solutions. Sir Isaac Newton gave us incredible insights into the scientific world and his findings shaped our history, however when it comes to crisis management we need to throw away laws, boundaries and expectations. This is because these laws relate to the physical world and crisis is not always physical, rather it can occur on an intellectual or emotional level. We need to find and use our own confidence and listen to our instincts. When we can do this we can find our own ways to solve problems with initiative and