Analysis Of 'The Gender And Consumer Culture Reader'

This document is the fifth chapter of “The Gender and Consumer Culture Reader” edited by Jennifer Scanlon. The paper presents an advertisement of the penthouse apartment by detailing the features, materials, and designs of the apartment’s interior. Playboy magazine's initial achievement was predicated upon the distinct promotion of producing the persona of unique audience so-called the playboy, with specific ways of life and taste. In the meantime, it promoted the value of male's cooperation in the pursuit of pleasure of connoisseurs in post-war consumerism by adjusting consumers seek for sexuality as intrinsic part of masculinity. To comprehend the inceptions of the playboy persona, it is significant to acknowledge the historical setting of the beginning of Playboy. In the 1950s, Playboy started in a period when

It apparently played a significant role in the diffusion of contemporary design than traditional media. The concept of playboy construction is about the interior. A playboy is a domestic man. The magazine was constantly fixated on the interior and it becomes up being endless in its description. From the furniture to the garments, the lighting, the sound, the food, the beverages, the discussion, the laughs, the thoughts, the structure, the design, the taste, and even the way to behave, and every single thing that a man could do at home, all is offered and pointed in this magazine. It turns a real estate advertising into a masterpiece of fine art. It expresses that the playboy should be an indoor person. This theory is symbolized in the icon of the founder-Hugh Hefner, who was known for never left his bed, not to mention his home. He truly turned his bed to an office in 1960 after moving to the Playboy Mansion in Chicago, transforming it into the epicentre of a worldwide domain and his typical night robe became his business dress