Nonetheless, although the strong role played by the women in the family holds leverage, it is without doubt that there are negative ideologies that accompany the docu-soap (Edwards 4). These negatives consist of the following ideological issues: the very specific and inflexible perceptions and standards of female beauty, along with the strong obsession with materialism that echoes throughout each episode along with achieving the idealistic lifestyle of the famous and rich. The Kardashian-Jenner women are always dressed and presented to the highest quality. The clothes they wear are always in season, if not, then a step ahead. Being married to Kanye West, Kim in particular feels pressure to always be in dressed in the latest of outfits. In …show more content…
This displays a very strong obsession with the materialistic side of life. Ironically enough, the sisters market the importance of embracing yourself, however they continue to implement the idea that the way you dress and represent yourself holds higher importance than actual personality. As discussed by Ikalyuk and Dornyuk, Keeping up with the Kardashians works in line with popular culture, where it is expected from the audience to lose their own selves in order to fit into the margins of the mainstream expectations (73). As a docu-soap, Keeping up with the Kardashians is a prime example of this. The obsession with materialism is evident in the docu-soap through every episode, where each member of the family finds happiness in having the latest model of a possession, or buying a house. In some cases, they do prioritise such possessions over experiences. Without thinking twice, the sisters do make snide comments to each other if one of them is out of style or is using an old model of a …show more content…
This was able to achieved through the support of channel E!, where they were able to both market their lifestyle and products, along with staying in the spotlight. The members of the family may not have any particular talents that individualise them as performers, but their docu-soap still allows them to project themselves as talented individuals. It is fair to conclude that this fame the family holds is mainly due to the docu-soap’s success along with E!’s objectives as a channel. An advantage the channel brings to the famous family is that not only do fans feel connected to the family, but the family is able to relatively control what is leaked about them in the media, since they directly communicate to the media. It is vital that the underlying meanings behind a show that is very popularly consumed to have some sort analysis based on it. It is interesting that due to the docu-soap being regarded as “trashy TV” and generating a significant amount of hate, there is a lack of reading into the actual discourses and messages behind it (Edwards 4). As shown throughout this essay, there are several underlying messages that are being consumed by a large proportion of people. The messages are ingrained into the lives of Americans. For example, the fascination with Kylie Jenner’s lips that transcended into the online craze by young teenagers of using bottle tops to