The Kardashian-Jenner sisters are considered to be the trendsetters among millennials. The lavish lifestyle of the sisters is seen through every media platform; you can’t go a day without seeing a headline about them. Collectively, they each have some type of beauty product or clothing brand that makes them millions of dollars each year. The media glamorizes the sisters as the “it” girls that set trends that people should follow. The Kardashian-Jenner sisters are perpetrators of culture appropriation because they glamorize cultural hairstyles that are not their own. Stakeholders include African Americans, women, media, Kardashian-Jenner brand.
Kim Kardashian was credited for the “Boxer Braids” trend earlier this year. Kim wore her hair in
…show more content…
People Magazine wrote an article about Blac Chyna hairstyle. The headline reads: Blac Chyna Rocks a 'Cool New Crazy' Hairstyle and wrote: “the bride-to-be gave a modern spin to the natural hair style with her intricately braided hairdo, reminiscent of Björk in the ’90s” (Sarah, 2016). Instead, of writing about how Blac Chyna hairstyle is beautiful and reflects her culture the hairstyle is compared to be inspired by a Caucasian …show more content…
The Kardashian – Jenner sisters can wear their hair in braids or Bantu Knots if they want too. The problem is that they are not willing to give credit to women of color who have worn these hairstyles for centuries. They have to take the responsibility to not allow the media to glamorize that they created a trend that isn’t new. The Kardashian – Jenner sisters can’t control what the media writes about them or how they write it, but they can be an influence. When they create content for their mobile apps, they are based off the hairstyles they wear. It would be a great idea to have their hairstylist have an intro on the hairstyle history and show images of women who have worn them before. If the Kardashian – Jenner sisters aren’t willing to be more receptive to what cultural appropriation and why they should be more mindful of the feelings of their followers. African American women are very important stakeholders in the Kardashian- Jenner brand. These women purchase products from their various brand. If the Kardashian - Jenner sisters don’t take into consideration the feelings of their supporters, they can lose them as fans and customers. The media’s responsibility as a stakeholder is to also be aware of what cultural appropriation is and not glamorize the Kardashian – Jenner sister when they are wrong. The media has the choice to also include the history of a trend or