Animal Farm Rhetorical Analysis

In the novel “Animal Farm,” written by: George Orwell, the animals' use of rhetorical devices led to conformity due to fear. Throughout the book, the animals express their dissatisfaction and concern with the horrible living conditions and the limited access to food they receive. As time goes on, the animals continue to be unhappy, and with the help of manipulation and persuasive techniques, the animals unite to rebel against man. They take over the farm, defeating their main enemy, Mr. Jones. Overall, in the novel “Animal Farm,” the animals use ethos, persuasive language, and diction to effectively manipulate their comrades to conform. In the beginning of the book, Old Major’s speech uses ethos to unite the animals against man. He makes a few good claims to the clueless animals, convincing them to rebel. He states that the men don’t work, but are in charge of the animals. (P. 8) Also, “All men are enemies. All animals are comrades.” (P. 10) Old Major’s authority and expert opinion on the topic amazes them, and forces the animals to conform out of fear of their current living conditions. He also states that the farm would support more animals and more produce without man, furthermore winning over the farm. (P. 7) Overall, Old Major’s speech was

Squealer's tone and attitude frightened the other animals, scaring them into obeying his or Napoleon's orders. He says, “But sometimes you might make the wrong decisions, comrades.” (P. 55) By warning the animals of the unknown, he forces them into slowly conforming due to fear. He also states, “Surely none of you wishes to see Jones back?” (P. 67) Squealer is able to manipulate and control the animals' thoughts and actions, further solidifying his and Napoleon's rule over the farm. Therefore, due to Squealer’s extensive persuasive tone and language, the animals listened and believed nearly everything he