Examples Of Propaganda In Animal Farm

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Propaganda is used to make people think a certain way or take a certain action. It can come in many different ways such as posters, commercials, and other forms of advertising. This propaganda is often manipulative and sometimes outright false to make it easier to accomplish its goal of making people do a certain thing or feel a certain way. A good example of propaganda is in George Orwell’s novel Animal Farm, where Squealer uses smear tactics, fear, and euphemisms to spread propaganda to make the animals on the farm bend to Napoleon’s will.
Throughout the second half of the novel, Squealer claims that Snowball was a bad person from the start and later describes him as the enemy of the farm, and gives various examples that supposedly prove …show more content…

when Squealer was justifying the pigs sleeping on a bed, he asked the animals if they “would not have us too tired to carry out our duties? Surely none of you wishes to see Jones back?” (p. 67) In this quote, Squealer introduces the possibility of Jones coming back if the animals do not let the pigs sleep on beds because they will supposedly be too tired to do their tasks, striking fear in the animals and making them want to allow the pigs to sleep in beds. The animals are afraid of returning to the laborious, abusive days of Jones, and would do anything to avoid it, so the pigs introduce the possibility of Jones coming back to create fear in the animals and convince them that allowing the pigs to sleep in beds would keep him from coming back. Another example of Squealer creating fear amongst the farm is when Squealer justifies the abolishing of the Sunday debates where, once again, Squealer introduces the possibility of Jones coming back to spark fear in the animals and convince them that it is the right decision. It worked because the book says that the animals certainly “did not want Jones back; if the holding of debates on Sunday mornings was liable to bring him back, then the debates must stop.” (p. 56). This sentence shows that the animals were …show more content…

One of these examples is when he was explaining to the animals how the farm had no shortage of food, he said that it certainly “had been necessary to make a readjustment of rations… but in comparison with the days of Jones, the improvement was enormous.” (p. 112). He deliberately describes it as a “readjustment” as opposed to a reduction to hide the animals getting less food and make it seem less severe than if he had called it a reduction. Instead, he compares it to the days of Jones, which he considers to be a massive improvement. This works as in the previous sentence, it is described that Squealer had “no difficulty in proving to the other animals that they were NOT, in reality, short of food, whatever the appearances might be” (p. 112). This sentence describes the lack of difficulty Squealer had in convincing the animals that they had no shortage of food, and the use of euphemisms added to the