Anthropomorphism In Animated Films

Anthropomorphism has always been among prominent features of human psychology. Multimodal studiesof personification contribute to a better understanding of this phenomenon.Anthropomorphic personification is a humanoid personality attributed to an animal, state or action.Multimodality is a theory which looks at many different modes that people use to communicate with each other and to express themselves.Modes may aggregate into multimodal ensembles, shaped over time into familiar cultural forms, a good example being filmor cartoon, which combines visual modes, modes of dramatic action and speech, music and other sounds [2,p.1].

An anthropomorphiс personifiсation is a phenomenon endоwed with human form and personality, which is often seen in animated films. The important role of anthropomorphic personification in animated films is to validate relationship between non-human objects or animals and the value system that people cherish. There with the help of multimodality and different forms of personification a unique

For example: Joy is a star, or atwinkle, she isbrilliant and splendid. Sadness is a tear,so her shape, hair and shadingresemble a teardrop. Fear recalls a crude nerve, only a string,which is the reason why he is tight. Disgust is the shape and shade of a stalk of broccoli, while Anger, being a block, is ardent.

Consequently, the use of anthropomorphic personificationis anextremely relevant topic in modern animated films, but also in tandem with multimodal means it creates an incredible world. Anthropomorphic emotions in “Inside Out” present a new view on personification as a notion which proves that not only animals can be humanized. Moreover, multimodality as suchfosters creating a new style of visualizing human