Anti Anorexia Stereotypes

The picture shows a colored advertisement for anti-anorexia campaign displaying life-size fashion illustrations of three different women. Next to the fashion illustrations, there is a real person, probably a model that looks similar to the fashion illustration. The clothes they wear, the race of the person, their poses, all of them is similar with the fashion sketches that being put side to side. The image does not have any background, which indicates that the focus of the advertisement is on the women and the sketches for the viewers to make comparison between the two. Besides, the image shows all the details of the women’s physical appearance where we can see the real and slightly exaggerated features and structure of how the body of the

The result looks really disturbing. When we just look at the sketches, maybe we say that it is beautiful, but, if we see at the models that wear the same outfits, it is genuinely horrid. Because of that, the creator wrote, “you are not a sketch” on the advertisement, to imply that the sketch may look good, but you are not a sketch, you are a real person, which looks somewhat hideous of having a terribly thin body like the sketches. We can see that the picture shows how thin all of the women were as we can see their bones almost popped out of their skin. Their faces also look so sick, pale, and somewhat scary. With the emaciated, skeletal frames and lanky limbs of the women in the picture look, it can give emotional impact and can also change the impressionability that most of the women have, especially those who suffer with anorexia. They think that it is attractive to have a stick thin body, but this advertisement shows otherwise. Thus, it can destroy their belief and can motivate them to stop starve themselves and start to live a normal live and embrace their own body. This advertisement also clearly shows that they are against and hold the contradictory belief with the “pro-ana” websites that promotes