An apology is always deemed as an answer for something contemptible and carries a stigma with it. Be it an individual, group or organization, saying sorry comes with certain reluctance. Let’s face it – none of us say sorry without pausing or hesitating for a moment. To answer the question of whether a company should formally apologize for a mistake, let us first look at why it is difficult to do so. When it comes to an organization, the hesitation that comes with the apology multiplies manifold for many reasons. Firstly, often the mistake is made because of or by an individual employee or a department. Hence, making the head, spokesperson or the organization apologize seems unfair. However, since a position comes with its own hazards, the leader of the company must bear the brunt in public. Secondly, a public apology runs the risk of letting a lot of people (who did not know earlier) become aware of the mistake made. Thirdly, sometimes the error is truly small and can be let go of but it gets magnified on the rebound when there is public outcry after the apology. Apart from these reasons, there is always a battle of questions around the apology – the Who, Why, What, When, Where and How. …show more content…
We live in an age where people get their latest news from Twitter and not TV channels, public opinion is vociferous and broadcasted and, mistakes cannot be brushed under the carpet. Thousands of products are recalled for minor defects and heads roll when major errors are