Asian Grocery Retail

The largest Kearney racial groups are White (87.3%) followed by Hispanic (7.8%) and Asian (1.9%). On July 1, 2016, Kearney’s population estimated to be 33,520 and rated as the 5th most populated city in the state of Nebraska. In Nebraska, the overall medium-sized market retailing sales rose 4.2% in the recent years. The size of Asian residents grew 8.4% last year. The total US retail sales increased by 5.45%, and the Asian market grocery sales followed with 5.45% growth. This particular data indicates that the Asian Market industry is gaining market share in the retail sector in the United States.
The Asian Market will serve the entire consumer population of Kearney, NE, Grand Island, NE, and residents from nearby town residents. The Asian market will focus more on the Asian customers who need to purchase specific items from their country. In this case, we have set our target consumers to be Asian residents and local residents. The growth rate for these two groups of consumers will match the population growth for the surrounding area. Asian residents are mostly Asian students from

Familyfresh Mart has been a local grocery store that carries many healthy food choices and some ethnic choices, but they do not offer many options for Asian food. Apple Market sells healthy food and local meat but does not have a large selection of Asian food either.
Other competitors include Walmart, Target, and all other supermarket chains in Kearney, NE. Walmart has all kinds of groceries that the people need. Although Wal-Mart’s Asian food selection is gradually expanding, it still does not have many options for Asian groceries. Each of these stores is serving the similar products and services that the Asian Market does, but does not offer a large number of Asian