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Assess The Impact Of Globalization Effects On Consumer Behaviours

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With this in mind, globalisation has brought on increasingly busy work and social lives for parents, meaning they have less spare time to spend on providing healthy home-cooked food, this increases the usage of quick, cheap meals that are low in nutritional quality. Whilst globalisation has increased the range of foods available locally, a desire for cheap, efficient production within the food industry has emerged. Using food as a huge profit mechanism has somewhat masked how food environments can control individual food behaviours and choices, as food trends and advertising becomes more prominent and persuasive. Although humans can control what they physically put in their mouths, they are unable to control which foods they can access, afford, …show more content…

In 1916 America, Coca Cola sold 7.5 ounce bottles (90 calories), this can now reach up to 32 ounces (380 calories) (French et al., 2001), this additionally provides evidence for growing trends to obtain calories through beverages as well as foods. Whilst an average American bagel in 1980 would have averaged at 3 inch diameter (~140 calories), this has risen to 6 inches (~ 350 calories). Marketing these products as ‘one portion’ allows persons to become normalised to this size and allows them to automatically assume this is the correct amount for a balanced diet, despite the fact that every individual (especially children) have unique energy requirements. Contemporary demand for ‘value for money’ sees most striving for as much food as possible for the lowest cost, …show more content…

Data, based on American national statistics, indicates that portion size alone accounts for 17 - 19% of national variance in child energy intake (McConahy et al., 2004); associating larger portions with higher intakes and vice versa. In addition, children with a higher BMI consume food portions as high as 100% larger than those of normal BMIs, indicating children become normalised to these sizes and eventually adopt them as habits (McConahy et al., 2002). These analyses alone do not confirm this causation as they fail to account for the relative energy density of the foods consumed but, based on other ecological factors such as parental attitudes, portion size is very likely to be contributing

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As a consumer, we feel that when we go to the store, we have freedom to choose what we want to eat. However, that freedom is limited and we do not even realize it. Stores choose what to have in stock and we are persuaded to buy the things they have. Let us go back to where the food we see today started to evolve.

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Empowered by this unbridled freedom, the modern consumer was casting aside all notions of limitations and satiating their hunger whenever and to whatever degree appealed to them the most. According to Critser, “…if fast-food companies of the 1980’s seemed to see the American eater as an endlessly expanding vessel for their product, Americans of the same period rejected the entire notions of limits themselves” (Critser pg.31). This mentality, of course, expanded far beyond the realms of fast food to bigger houses, bigger cars, and larger clothes. Another erroneous idea mentioned by Critser that began to crop up in the 1980’s was the concept that in addition to eating three meals a day you should also snack continuously throughout the day. This wouldn’t have been cause for much concern if the snacks people (mostly children) regularly consumed were nutritious and didn’t contribute to an excess of one or more major food group, but ultimately consumers stuck with the unhealthy snack foods they saw advertised the most.

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In the book The Omnivores Dilemma, by Michael Pollan he brings us on his journey with him through analyzing the model of “four meals” and how our thinking habits have changed the way we choose to eat and go about eating throughout the years and the role our society and the different expectations put on individuals has effected their thoughts and relationship to food. Each section and chapter of the book is broken up into different fads, opinions and findings that Pollan has found along his journey. Throughout the book his pre determined notions and thoughts around our society with food is challenged but also is backed up by different healthful and food activists like himself and how like minded people can differer in opinions and thoughts on how our society has changed involving

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Relevance between Food and Humans with Rhetorical Analysis In the modern industrial society, being aware of what the food we eat come from is an essential step of preventing the “national eating disorder”. In Michael Pollan’s Omnivore’s Dilemma, he identifies the humans as omnivores who eat almost everything, which has been developed into a dominant part of mainstream unhealthiness, gradually causing the severe eating disorder consequences among people. Pollan offers his opinion that throughout the process of the natural history of foods, deciding “what should we have for dinner” can stir the anxiety for people based on considering foods’ quality, taste, price, nutrition, and so on.

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(424). These powerful words of insight from the author emphasize just how far the consumers of the western diet have distanced themselves from natural food their ancestors used to once indulge on. For example, going back sixty to seventy years ago families had to prepare their meals with more nutritious foods as they did not have nearly the same accessibility to the amount of processed and fast-foods that Americans do

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This shows the impact on how important it is to make a priority in eating and making well balanced meals. Being able to see the history in how eating habits have changed generation to generation gives an insight on what we need to change. Many people such as Mark never ate a fresh vegetable until 19 years old. This shows that there is a big gap in eating balanced and healthy meals because of the mass production of frozen and canned foods. Mark Stated that, “it cut down on the variety of food we ate” (Mark Bittman 2007 Ted Talk, transcript 10:17).

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Nowadays in America, we are encountering problems with our food system. The way it’s being processed is affecting everyone. From youngest to oldest, farmers to lawyers and smallest to biggest animal. Consumers are made to believe that they are buying and eating healthy foods , but the labels that led them to believe that are not completely honest. The essay “Escape from the Western Diet” written by Michael Pollan is an explanation of the theories of the western diet.

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Managing what you eat and balancing your diet is a very popular and serious matter that has spread itself across the country and has become the subject to many reforms in the food industry. In order to protect themselves, many food companies have joined arms to make a good name for themselves in an era where unhealthy food distributors are at fault. An example of this is the ABA, The American Beverage Association, and as you can expect they represent the 3 biggest drink distributors in the United States, The Coca-Cola Company, The Dr Pepper Snapple Group, and Pepsico. The general public usually blames the soft-drink industry for the growing issues of overweight and diabetes in the United states, something that is bad for business. As a result

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Foods, whether homemade or fast-foods are meant to serve one major purpose; satisfying hunger. Depending on quantity, food fills the void in the stomach to meet the primary need for satisfaction of hunger to supply energy to the body. The genre of this article was health; its entire argument was to give the reader the message that cooking at home is much healthier and better for you than eating at a restaurant or eating microwavable dinners. Bestselling food writer Mark Bittman makes the case that eating at home is good for your health, good for your family—and, with the right approach, far easier than you think. In the Time magazine article “The Truth about Home Cooking”, the author uses features such as, logos, pathos, ethos and tone to support their argument.

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The issue is childhood obesity, and it is only accelerating as a percentage of children in both America and all western nations of the world. Childhood Obesity is an issue relevant to all who consider themselves part of American society and it has profound adverse effects economically, physically for those afflicted with the issue, and mentally for those who live an obese childhood or within the family unit of a household with at least one obese child. The scope of the issue is massive and the impact of the consequences dire in many accounts. There is hope to reverse course and change the way of American-western living, and it starts with understanding the size and

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Childhood obesity is rapidly increasing due to the shift in cultural norms. Not only is weight affected by surroundings, but exposure to technology deeply creates roots sunk deep into the issue of Obesity. AAP, the American

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Everyone grows up eating what their family eats, and winds up enjoying the nourishment their family provides. Men, women, and children, raised from their heritage and food preferences, will continue on for generations. Yes, they will branch out and try new products, possibly adding them to their diet, but they will always find the food of their culture as comfort or ‘homey’ food. Therefore, food is a major part of cultures all over the

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Food is everywhere in the western world, if you turn on the TV you will surely see an advertisement of Mac Donald’s that they have come up with a new burger, or someone showing off a delicious recipe, and it is not only the TV. if you read the newspaper or a magazine you surely will read a chef telling you how to cook, if you walk down the main road you will see a pizzeria, chicken cottage, zam’s or other takeaways and if you don’t see it you will smell it. But the worst part of being reminded of food is when we become

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Obesity: There is a direct link between young children’s eating habits and them becoming overweight and obese later on. Children in families with insufficient access to nutritious foods are in fact significantly more likely to be obese in early childhood than other children. This is the result of excessive calorie intake and an emphasis on foods that have high levels of fat, sugar and sodium.

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global obesity also referred to as “globesity” is nearly three times higher than 1975 statistics and malnutrition affects 12.9% people worldwide (WHO,2017). Defects of current global good systems are leading to human health burdens, society`s economic and environmental costs. Therefore, examining intensification of global overweight and, this report will explore the relationship between globalisation and commercial, economic, political, and social/cultural determinants of health in shaping food systems. Furthermore, the report will also discuss the manifestation and the globesity risks on public health, society and potentially environment (consumerism) along with evaluating global action and strategic responses addressing obesity

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