ipl-logo

Athlete's Warehouse Strengths

717 Words3 Pages

UNIVERSITY OF THE PEOPLE
WRITTEN DISCUSSION QUESTION
BUSINESS ADMINISTRATION UNIT
DR JANE
DATE 15/07/2023.Athlete's Warehouse is a fictional sports equipment retailer that is often used in business courses to teach students about strategic planning and the SWOT analysis. In this essay, we will conduct a SWOT analysis of Athlete's Warehouse and provide an analysis of each of the strengths, weaknesses, opportunities, and threats that the company faces.
Strengths:
Athlete's Warehouse has several strengths that contribute to its success. Firstly, the company has a team of experienced and knowledgeable staff who provide excellent customer service and build strong relationships …show more content…

This reputation helps to attract new customers and retain existing ones. Lastly, the company has an efficient supply chain management system that enables it to quickly and effectively get products to its stores (Supply Chain Dive, 2021). This is important for Athlete's Warehouse because it helps to ensure that products are available when customers want them.
Weaknesses:
Athlete's Warehouse also has several weaknesses that could limit its growth potential.
Firstly, the company has a limited product offering, which could make it difficult to attract customers looking for a wider range of sports equipment (Mintel, 2021). This is a significant disadvantage for Athlete's Warehouse because it limits the company's ability to compete with larger retailers that offer a wider range of products. Secondly,
Athlete's Warehouse has not invested heavily in marketing, which could limit its ability to attract new customers and grow its business (Marketing Week, 2020). This is a significant disadvantage for Athlete's Warehouse because marketing is critical …show more content…

Secondly, there are emerging technologies that could help Athlete's Warehouse improve its operations, such as inventory management software or online sales platforms (Business Insider, 2021). Lastly, the company could consider expanding into new geographic markets to reach new customers and grow its business (The Balance Small Business, 2021).
Threats:
Despite these opportunities, Athlete's Warehouse also faces several threats that could negatively impact its business. Firstly, the sports equipment industry is highly competitive, which could make it difficult for the company to attract and retain customers (IBISWorld, 2021). Secondly, economic downturns could impact consumerspending on sports equipment, which could negatively impact Athlete's Warehouse's sales (Statista, 2021). Lastly, changes in consumer preferences or trends could impact the demand for certain types of sports equipment, which could negatively impact
Athlete's Warehouse's sales (Mintel, 2021).

Show More
Related
1012 Words | 5 Pages

As the marketing manager for the discounted retail store in Brooklyn, NY, I have been asked to evaluate a marketing plan for three different selections of basketballs. Basketball (1), Wilson courtside Brooklyn Nets outdoor rubber basketball, basketball (2) Spalding indoor/outdoor basketball and basketball (3) Spalding official NBA basketball. Each basketball is uniquely structured and offers our potential customers different options based on our customer surveys. Our marketing team has provided me with a marketing analysis based on customers who shop at the discount store; with the following information, our team believes that basketball (2) two is the best choice among the three balls.

Read More
1185 Words | 5 Pages

DICK’S Sporting Goods is the nation’s largest sporting retail store with annual revenues of $8.43 billion (BizVibe, 2020). The prominence of DICK’S Sporting Goods makes it more likely that their product is being used in the sporting events taking place. DICK’S Sporting Goods can provide several benefits through a sponsorship for the University and providing support for outside sport

Read More
615 Words | 3 Pages

This is what helps this company maintain its title, for being the leading athletic retail store in the nation and making it very difficult for any store that sales the same type of merchandise to even compare because of their advantages. These retailer’s are “telling and selling” and it is evident, based off the success and growth of this

Read More
1070 Words | 5 Pages

Nevertheless, it is the way that friction is approached that makes a difference. By applying my positive attitude and sense of finding a common ground among coworkers, it will enable me to apply this strength to my daily life. Lastly, the strength of achiever was a lesser theme for me compared to my other top strengths. I sometimes take on too many tasks and want to accomplish many things in order to make me feel good about myself. I am extremely committed to everything I do and influence others to succeed in what they do.

Read More
1213 Words | 5 Pages

The areas of strength range from strong people skills and hard work affinity to learning from others through system orientation

Read More
1158 Words | 5 Pages

2.0 Competitor Analysis The industry that Under Armour is involved with is extremely competitive, with competing against big names such as Nike or Adidas. Although it’s hard at the beginning, but customers want to have the highest quality apparel therefore they turn to Under Armour. Under Armour stays in the competition by having high quality products, and also by signing endorsements deals with major athletes (Owusu, 2017). By having major athletes represent Under Armour, means the company will be bringing in "big money" because they will bring up the brand’s popularity. The major competitors in this industry are of course inclusive of big names such as Adidas, Nike, Dick’s Sporting Goods and Puma.

Read More
784 Words | 4 Pages

They’re committed to increasing the purchase of sustainable products. Strategic Focus Mission & Vision To bring inspiration and innovation to every athlete* in the world. * If you have a body, you are an athlete.

Read More
833 Words | 4 Pages

When an economy falls into recession, this will give Nike take risk of declining demand, as a consumer they will choose lower discretionary

Read More
1080 Words | 5 Pages

Provide three strengths, weaknesses, opportunities, and threats (each) for Athlete’s Warehouse. Provide a brief, overall evaluation of this organization based on your findings: The Athlete’s ware house Strengths Athletic background: The power brothers have an Athlete background, Colin Power, 30, was educated as a Physical Education teacher, and Ed, 46, was also athletic having played goal for the Grand Falls ANDCOS in the Newfoundland Senior Hockey league to start an athlete business; I believe they are supposed to know who to attract and what to attract them. Experience: Colin and his brother were expertise already in the business as they already had prior experiences, working as the Executive Director of the Grand Falls YMCA, opening their first store called Athlete's Warehouse and 'The Fitness Factory.

Read More
785 Words | 4 Pages

STRENGTHS 1.) Product Knowledge - According to Bill Howse, Colin Power 's background included supplying Schools with athletic supplies in the Central Newfoundland area and opening a fitness business. Colin 's brother, Ed is an

Read More
789 Words | 4 Pages

Simply put, Nike’s target market is mainly customers who have more concern for the quality and utility of the product than they have for the price at which the product is being sold. This helps to ensure that pricing never has to be adjusted downwards in attempts to woo in a larger number of customers. For any company to achieve success from the marketing strategies that it has put in place, it has to ensure that its strategy is flexible enough to keep up with the changing times and to also accommodate a large variety of customers. So as to do this, it is imperative that the products being produced by the company be innovative enough to exceed what is being provided by competitors in every possible way. Nike chose to take this into deep consideration and this resulted in it making a few changes on its marketing strategy.

Read More
1301 Words | 6 Pages

Probable factors that could affect Nike’s business judgements are a range of demographic, social, economic and political. A few have already started to transpire, though others are purely likelihoods. External factors affecting this mix is one of the most common, technology. Before Nike releases its brand new product line to the market, it’s always prepared to authorize that whether or not there has been any sort of major advances from the other competitors that would tracker its launch. Thus they must time this carefully, as other competition may demand to shadow its release with their marketing

Read More
702 Words | 3 Pages

In the section of R&D, Nike has a major capability and it includes the core competencies in the R&D section. The company heavily focuses and invests in staffing specialist to enhance and improve their products performance. In addition, the marketing section of Nike has an important core competency and a competitive advantage in being able to market its products. Other competitors might have the resources to contest but they don’t have the ability to use them appropriately. VRIO:

Read More
1424 Words | 6 Pages

NIKE The Factors that Led to Success and Failure of Nike in its Venture across International Markets Abishek TR* Abstract- Key words: INTRODUCTION The largest American suppliers of athletic shoes, apparel, and sports equipments .At the same point of time ,this company is known worldwide .The Success of this company is the result of the various strategies used in the international market expansion which helped them to enter into new markets and to strengthen its position in the traditional ones .

Read More
2130 Words | 9 Pages

Their target customers are young people in all kinds of education levels, religions, race and nationality. The occupation of their target customers could be very wide but mainly are sports player and athletics. It is because athletics are more rapidly to use sports products than other people. Their target customers are from different generations: Generation X, Generation Y. Psychographic Their target customers are people who care more about the utility and quality of the product than the price.

Read More

More about Athlete's Warehouse Strengths

Related Topics

Open Document