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Athlete's Warehouse Strengths

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UNIVERSITY OF THE PEOPLE
WRITTEN DISCUSSION QUESTION
BUSINESS ADMINISTRATION UNIT
DR JANE
DATE 15/07/2023.Athlete's Warehouse is a fictional sports equipment retailer that is often used in business courses to teach students about strategic planning and the SWOT analysis. In this essay, we will conduct a SWOT analysis of Athlete's Warehouse and provide an analysis of each of the strengths, weaknesses, opportunities, and threats that the company faces.
Strengths:
Athlete's Warehouse has several strengths that contribute to its success. Firstly, the company has a team of experienced and knowledgeable staff who provide excellent customer service and build strong relationships …show more content…

This reputation helps to attract new customers and retain existing ones. Lastly, the company has an efficient supply chain management system that enables it to quickly and effectively get products to its stores (Supply Chain Dive, 2021). This is important for Athlete's Warehouse because it helps to ensure that products are available when customers want them.
Weaknesses:
Athlete's Warehouse also has several weaknesses that could limit its growth potential.
Firstly, the company has a limited product offering, which could make it difficult to attract customers looking for a wider range of sports equipment (Mintel, 2021). This is a significant disadvantage for Athlete's Warehouse because it limits the company's ability to compete with larger retailers that offer a wider range of products. Secondly,
Athlete's Warehouse has not invested heavily in marketing, which could limit its ability to attract new customers and grow its business (Marketing Week, 2020). This is a significant disadvantage for Athlete's Warehouse because marketing is critical …show more content…

Secondly, there are emerging technologies that could help Athlete's Warehouse improve its operations, such as inventory management software or online sales platforms (Business Insider, 2021). Lastly, the company could consider expanding into new geographic markets to reach new customers and grow its business (The Balance Small Business, 2021).
Threats:
Despite these opportunities, Athlete's Warehouse also faces several threats that could negatively impact its business. Firstly, the sports equipment industry is highly competitive, which could make it difficult for the company to attract and retain customers (IBISWorld, 2021). Secondly, economic downturns could impact consumerspending on sports equipment, which could negatively impact Athlete's Warehouse's sales (Statista, 2021). Lastly, changes in consumer preferences or trends could impact the demand for certain types of sports equipment, which could negatively impact
Athlete's Warehouse's sales (Mintel, 2021).

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