Foot Locker Executive Summary

Foot Locker, Inc. has offered many promotions throughout the years. This company is one of the largest footwear and sporting apparel retail stores in the nation. The retailers have capitalized on many promotional strategies for their massive selling. Implementing these promotional strategies has made this company maintain its reputation and maintain its financial strength that will further elevate its long-term financial performance. The marketing mix is continuously reevaluating and improving their promotional strategies that will cultivate the organization’s financial stability. According to Foot Locker, Inc. chairman Ken Hicks, (2015) “The strategies our team identified and began implementing two years ago have elevated our financial and

According to Cannon, McCarthy, & Perreault, (2015) “A marketing manager usually has to set priorities for the promotion objectives. The ultimate objective is to encourage customer to choose a specific product (Cannon, McCarthy, & Perreault, p. 349).” They are constantly improving their websites and making them more appealing to potential customers. The company also uses strategies that will help expand its empire, by introducing more brands to customers and to increase productivity. The company also offers promotional coupons and discounts for U.S. soldiers and their families. They offer back to school sales. They also offer VIP rewards giving members additional percentages off purchases for their wide selections of quality merchandise. Integrated Marketing Communication is the chief component for this company marketing and promotion strategy. According to Cannon, McCarthy, & Perreault, (2015) “ Each promotion method has its own strengths and weaknesses. In combination, they complement each

has its competitive advantages because they have stores in almost every state in America and many other stores globally. They are the leading footwear and sports apparel retailer in the nation. Therefore, it is difficult for competitors to even come close when comparing the retailers. They have the largest inventory that continually introduces and promoting new trends for their targeting customers. They frontline the nations top athletics, by advertising them on billboards and commercials to promote their new gear and also to introduce their latest sneakers and gear; catching the eyes of the younger demographics and other potential targeting customers. Foot Locker, Inc. Therefore, placing their coupons on popular websites other than there on; sites like “Retailmenot.com” where customers often visit, to find bargains and discount coupons. This will help with publicity because there is no advertising like word of mouth. Foot Locker, Inc. also uses social media for promoting sales. Meanwhile, the company gets even more publicity by having billboards and creating flyers to increase their sales. This is what helps this company maintain its title, for being the leading athletic retail store in the nation and making it very difficult for any store that sales the same type of merchandise to even compare because of their advantages. These retailer’s are “telling and selling” and it is evident, based off the success and growth of this