Nike Ethos Pathos Logo

Nike’s magazine ad featuring the Nike Trainer One shoe rhetorically appeals to ethos, logos, and pathos. The ad is attempting to sale their latest shoe, the Nike Trainer One, to women who are concerned with fitness and the well being of their body. The ad itself was featured in several women’s fitness magazines as well as multiple sports magazines. Nike is trying to promote their latest training shoe to women by calling it the “ultimate quick fix”. Nike targets the women by introducing a solution to their weight problems while wearing a fashionable shoe. Nike’s ad immediately directs the attention to the shoe by displaying it in a grey background. The infamous Nike logo is very clear and stands out on the black shoe. Along with fixing the

Nike is a legitimate shoe company that is very popular in the world of shoes. The Nike logo is shown multiple times in the ad, on the product and at the end of the ad. This connects with the audience because Nike is a world-renowned shoe company that produces and sells millions of shoes. Nike also has several celebrity endorsers such as Michael Jordan and Derek Jeter. Nike sponsors several women such as Serena Williams and Hope Solo, who are very fitness oriented and are role models to women who strive for fitness. Not only do the sponsors establish a connection with the audience, but Nikes values also connect with the audience. Nike is known for fitness and the production of athletic footwear. It is nearly impossible to walk down the street and not see someone donning the newest pair of Nikes. Nike’s logo effectively establishes a line of credibility that can appeal to women and persuade them to purchase the shoe based on Nike’s values and their reputation with fitness. Nike’s appeal to ethos in the advertisement is a strong selling point for their new training

The bold font statement, “the ultimate quick fix” connects with the audience’s emotion because the majority of people want to lose weight and tone up quick. Nike appeals to this emotion by claiming that their new shoe is the solution to the weight loss problem. Nike furthers their claim by using a smaller and different font to explain how the shoe works. Here, Nike reassures their claim that the shoe is the “ultimate quick fix” which gives the audience confidence to purchase the shoe. Not only does Nike appeal to the audience’s emotion with their claims, but Nike also appeals to emotion with the depiction of the Nike Trainer One. Nike catches the reader’s eye and appeals to the fashion sense of the targeted audience by displaying the sleek and stylish Nike Trainer One. Nike displays their newest training shoe in black and lime-green, which is a very popular color in the fitness world today. The color choice of the ad makes the shoe stand out among the rest, which sparks interest in the audience and helps Nike sell their latest