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Nike Zoom Vaporfly Ad Analysis

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Wear Nike Zoom Vaporfly 4%, Become a Pro! The Nike advertisement appeals its audiences to buy its Nike Zoom Vaporfly product by showing the winning picture of Shalane Flanagan, who became the first American woman to win marathon held in New York since 1977. Nike being a big American brand, inspires energy which a marathon champion exhibits in the advertisement. The Nike Zoom Vaporfly 4% in this advertisement is a shoe, which provides the ability to cover the distance to achieve one’s goal. Nike uses big athletes such as Shalane Flanagan to persuade its audience to respect the product they make and the brand itself. People now watch Shalane Flanagan wearing Nike Zoom Vaporfly 4%, which makes them desire to wear the same. Nike’s advertisements are always about dreaming and achieving the goal by pushing the line. The swoosh logo of Nike refers to the flight, speed, and victory. Nike’s attempt to convince its audience to buy its Nike Zoom Vaporfly 4% is successful because of the use of big stars such as Shalane Flanagan and her …show more content…

Nike creates a general mood by its phrase “It Gotta be the Shoes”, which is simple and motivational. There is no heart that wants to lose. However, you need continuous determination and energy as shown by Flanagan to win. The advertisement targets the young people and athletes to use the Nike Vaporfly shoe to reach their dream. The crying and shouting face of the marathoner in the advertisement develops an emotion with the audiences and depicts that regular practice, strength, and Nike zoom Vaporfly shoe is the key to your success. Flanagan and the Nike Zoom Vaporfly 4%, which she wore during the race is featured in in the homepage of nike.com/zoom. Nike in its web page uses other athletes (runners) such as Danni Mcneilly, Fred Goris, Eliud Kipchoge, and so on for the promotion and to make Vaporfly 4% a reasonable product to buy for

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