Among businesses there is a general widespread commitment to consumer law. This is a reflection of little litigation in the area of consumer law, compared to other areas of civil law. Lack of litigation is explained by: companies commitment to customer service to maintain a profitable business, consumer’s access to effective advice and mediation, and effective enforcement mechanisms. Laws regarding product liability, class actions, mandatory standards and marketing make the consequences of breaking consumer laws costly. However, not all businesses and marketers abide by Australian Consumer Law and are willing to take advantage of unwary consumers. An issue regarding compliance to Australian Consumer Law, relates to transnational corporations